Dragonfish to Expand Online Gambling in S.A.

Published Monday, September 28, 2009 - Online-Casinos.com

Online gambling 888 has announced it will bring online bingo to South Africa as part of a deal with Tsogo Sun Gaming Group. This is the second deal signed this month for the 888 company. The Business 2 Business division of 888, Dragonfish, said that the deal is the first of many proposed partnerships in regulated markets.

Managing director of Dragonfish, Gabi Campos, thought the partnership agreements to expand into regulated markets under local licensing and would benefit greatly from those regulatory arrangements.

Campos, went on to state, "Dragonfish's technology infrastructure provides an excellent platform for partnerships with land based casinos. TSG's casinos provide a world-class, personalised gaming experience, and through partnering with Dragonfish we can provide them with the expertise and cutting-edge online gaming solutions to convert their strong brand into a successful position in the online gaming world."

Chief Financial Officer of the Tsogo Sun Group, Marcel von Aulock, had praise for the deal saying, "Tsogo is a dynamic and innovative leader of gaming in South Africa so our move into online gaming is a natural progression for the business. Dragonfish has a proven pedigree in online gaming technology delivery and this partnership provides an excellent platform to expand our offering."

TSG will begin by offering an online sportsbook before developing bingo, poker and casino products for South Africa. TSG will acquire games, technology, payment processing systems, call center, customer relationship management, online marketing and business analytics through Dragonfish. TSG has seven casinos in South Africa and more than 21 million customers per year.

It was reported that there was a 42% year on year growth for Dragonfish which has provided insight into their strategies going forward. 888 is well placed to capitalize on the growth of online gambling in the U.K. and now in South Africa. As yet South Africa has not clarified it's regulatory framework for online gambling in the country. Dragonfish will be on the ground floor and is sure to be part of the expansion of online gambling in the nation.

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