Online Gambling Bwin Acquires Majority of UnitedGames

Published Tuesday, September 15, 2009 -

The bwin Group has over 20 million registered customers in more than 25 core markets and that is going to get even bigger after the company has it's way with UnitedGames as it expands the market opportunities for bwin in several countries. Bwin has announced it has acquired a majority shareholding in UnitedGames, the leading European massive multiplayer online game publisher and developer.

Manfred Bodner, Co-CEO of bwin said, "UnitedGames brings a lot of interesting technology and know-how to the relationship and we look forward to taking online gaming to the next stage of evolution"

UnitedGames has published high quality massive multiplayer online games since 2007. It is one of the fastest-growing online gaming companies on the web, UnitedGames claims 17 million players in over 178 countries.

Chief Executive Officer of UnitedGames Marijn Harinck, commented, "bwin and UnitedGames are extraordinary partners and this combination will have a huge impact on the online gaming market. We are excited about bwin expanding into the MMO Games market, together we feel we can really take the online game experience to the next level"

The deal provides mergers on infrastructure, payment systems, internet communications and portal management. With bwin having online gambling licences in Italy German and Gibraltar among others the UnitedGames technology will find a positive outlet for the over 20 published MMOG titles.

UnitedGames has joined forces with many leading media partners throughout Europe. UnitedGames media partners are engaged in-line with a cross-media strategy. This strategy enables both partners and games to create mass exposure and good conversion ratios in the online gaming market. Examples such as Ilse Media, Sanoma, MTV, Jetix, Nickelodeon, Discovery, Volvo, Eyeworks, Endemol, MMOlife, IGN, Daily Mail Group, Disney and now bwin. Co-founder of UnitedGames Paul de Groot, will be leaving the firm and Camiel Kraan will focus on UnitedGames' commercial strategy.

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