Sunday’s Super Bowl Has Already Attracted Seven-Figure Bets

by Roy Brindley, 4 February 2026

The bulk of wagers are yet to be placed on Super Bowl LX, but the early big-money bets are on the New England Patriots.

Gambler, businessman and philanthropist Jim’ Mattress Mack’ McIngvale will win $4 million if the Patriots win Super Bowl LX. © Getty Images

Key Facts:

• Super Bowl betting is expected to come alive during a 72-hour pre-game window.
• The first seven-figure Super Bowl bet was placed on New England.
• A $100 exacta bet has one punter sweating a $310,000 win.
• Famous gambler, Jim’ Mattress Mack’ McIngvale, needs a Patriots win for $4 million.

It is widely reported that bookmakers take in more than 90% of their Super Bowl bets during the 72-hour window before the big game’s kickoff. Nevertheless, since the Seattle Seahawks (NFC) and New England Patriots (AFC) won their respective divisions to set up Sunday’s showdown, big money bets have been flooding in.

Stateside, the first seven-figure bet on the Super Bowl was announced less than 24 hours after the two teams booked their ticket to Santa Clara’s Levi’s Stadium for Super Bowl LX. The wager, struck at US odds of +188, was for $1.1 million and placed on the Patriots in the moneyline market.

In North America, ‘moneyline’ is the term used for the simple match winner, and +188 represents decimal odds of 2.88 or a conventional fractional price marginally shy of 1.9/1. As a result, a New England win will give that player a $2.068 million profit.

Unlike American residents, UK punters are not subject to income tax on winning Super Bowl bets. Furthermore, the UK’s online betting sites are offering better odds than their US counterparts.

On this side of the Atlantic 2/1 is available about the Patriots claiming their seventh Super Bowl. With William Hill quoting the Seahawks on 4/9 odds, shrewd punters can avail of an overround of just 2.56%.

On the Verge of a 3,100/1 Winner

Jeffrey Benson, the Director of Operations at Circa Sports – a company with a sportsbook inside its Circa Las Vegas Casino and Resort, plus a betting app licenced in six US States – has reported his company is sitting on a potential single bet payout of $310,000.

Such a liability would not usually be heavily flagged. However, the bet’s downside is just $100, as the wager, placed in August 2025, was an exacta (straight forecast) struck at odds of 3,100/1. It requires the Patriots (moneyline) to beat the Seattle Seahawks in the Super Bowl.

Fun (and not so fun for us) to look back thru some of the long-shot Super Bowl exacta bets we took before the season started with the way things have unfolded. One notable bet that stands out;

Date Placed: Aug 25
Selection: Patriots defeat Seahawks
Odds: 3100/1

$100 > $310,000 pic.twitter.com/FZhpc3QiB7

— Jeffrey Benson (@JeffreyBenson12) January 26, 2026

Mattress Mack Has Laid Out a Potential $4 Million Win

So far, the biggest recorded Super Bowl bet is a $2 million wager placed by one of the most celebrated gamblers in the States, Houston furniture magnate Jim’ Mattress Mack’ McIngvale.

Through Caesars Sports, Mattress Mack placed his bet on the AFC winning team taking the Bowl ahead of the January 22 Conference Championship games. He is now on New England at +200 (2/1) odds.

Like all of McIngvale’s famous Super Bowl bets – his last major Super Bowl win was a $3.46 million bet on the Tampa Bay Buccaneers (+3.5) in Super Bowl LV – Mattress Mack’s latest wager is linked to a promotion at his Gallery Furniture stores.

Until Sunday, customers who spend $4,000 or more on mattresses at one of his Texan stores will be refunded their purchase price if the Patriots take the title. In simple terms, the ingenious promotion will drive sales while the bet will hedge the potential financial liabilities.