When it comes to advancing in the electronic commerce world and most notable the online betting industry, knowing who your potential customers are and exactly what they want is paramount to succeeding. Operators in the industry employ companies to do this research which can change in the blink of an eye.

One such company located in the USA is the Unica Corporation, a recognized leader in marketing software solutions. Paddy Power from the U.K. has decided to invest in the necessary technology to improve it's knowledge base in order to enhance the gambling experience for it's customers across its many offerings. Paddy Power will use Unica's next-generation web analytics solution, NetInsight OnDemand, to provide advanced player analysis to optimise their considerable market presence.

The recently signed deal will put the experts to work on the player demands and interaction with Paddy Power's extensive list of online betting opportunities, including poker, sports and lotteries. The software provided by Unica is unique and it's interactive marketing approach incorporates customer analytics, web analytics, centralized decision making, cross-channel execution, and integrated marketing operations. There are more that a thousand organizations worldwide that depend on Unica for their marketing management solutions. Paddy Power's online product manager, Stephen Lovell, said, " Paddy Power strives to create the best possible experience for our customers and it's essential that our website performs to the highest standards, " adding, "After a rigorous selection process, we look forward to working with Unica to help us continually improve our offering, making it fun, quick and simple to use."

Paddy Power has been continually trying to improve it's customer's online gambling experience and now with the expertise of the Unica corporation doing their job Paddy Power is sure to give the potential gambler more of what is available on the internet from Paddy Power with stronger service and customized care.

 

 

 

 

 




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Ongame a subsidiary of Austrian gambling giant Bwin has reached a significant level of market penetration in the newly regulated Italian jurisdiction. Adding three partners to the already intense poker network in Italy makes a total of ten partners all of which hold an operating licence within the lucrative market. Casino Italia, MatchGames and TOBS are all ready to join the Ongame Network's P5 Poker Engine. 5 million plus players have been having a good time on the recently launched Ongame Italian Poker Network, featuring BetPro.it, Bwin-Gioco Digitale, Casino de Venezia, Fast Poker and Sportingbet.it. Ongame Network Italy has plans for the market there with a view to expand when the rules permit to offer casino games and for cash poker games. Already offered are multi-table poker tournaments and bingo successfully powered by the P5 Poker Engine. The Head of the Ongame Network, Martin Lerby, commented, “Ongame Network’s Italian operation is in an exciting expansion phase and demonstrates the business benefits of being a responsible supplier who works within legal jurisdictions,” Bwin SRL holds the Italian gambling license for Ongame Network Italy and adheres to the strict rules and regulations set by the AAMS officials in Italy. Bwin Interactive Entertainment AG’s Italian subsidiary has recently reported that online poker revenues in that country reached $12.8 million. Revenues for online gambling operators in the Italian jurisdiction are expect climb even higher now that the European Commission has removed legal obstacles once facing Italy's internet gambling industry. The E.C. takes pride in stating it has, " ensured that Italian citizens will have access to a wider choice of authorised online gambling services as a result of changes made to Italy’s laws on online gambling. The Commission has therefore closed a series of legal cases against Italy concerning this legislation.” Good news for companies like bwin Interactive Entertainment that took steps early to ensure success in the Italian online gambling market.

 

 

 




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Unibet's chief executive officer Petter Nylander announced recently that Unibet will acquire just over 25 percent of Bingo.com claiming this move is in anticipation of the opening up of the American online gambling market. Bingo.com is listed on the NASDAQ stock exchange and is valued at somewhere around $10 million USD. The Unibet portion was said to be around $2.25million USD. Nylander said: “We believe in the power of the Bingo.com URL and believe that Bingo.com will be a leader in online bingo for years to come.” Unibet has established itself as an online gaming and online gambling company which offers poker, casino games, scratch cards, sports betting, and online bingo. The company is headquartered in Malta and is owned by the Nordic OMX listed public company Unibet Group plc. Unibet ranks among the top 5 online gaming operators in Europe. The Bingo.com URL ranks at the top of major bingo related keywords today and has more than 1,975,000 registered users. CEO of Bingo.com, Tarrnie Williams, said, “Bingo.com is pleased to have secured a private placement from Unibet,” Unibet has been doing very well of late with a strong performance on it's year over year profits. Nylander said at the press conference in that the strong showing represented “the re-emergence of sports betting as the key product for customer acquisition, cross sell and loyalty.” Live betting and the mobile channel were the main drivers of this growth said Nylander. The Swedish operator also confirmed its intention to apply for a licence in France where new rules for internet gambling are revamping the market possibilities. Henrik Tjarnstrom, chief financial officer for Unibet was realistic when he commented that if Unibet was successful in it's bid for a licence in France earnings would be, "only marginal in 2010. " Analysts say that the short term costs of operating in France will be offset by the longer term benefits of higher-quality earnings.

 

 

 

 

 

 

 

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The online marketing strategy of one of the largest poker rooms on the internet, Poker Stars is seeing a move forward with the acquisition of three poker related portals. The popular pokerpages announced it would remove it's product from the market last year after management ran into problems financing the operation. To further it's information directories available to the customer PokerStars has also taken over the day to day activities of the bio directory poker-babes.com and playwinningpoker.com. The addition of these content driven web sites adds a new and useful dimension to the PokerStars portfolio. Pokerpages.com launched it's web presence in early 2000 and was at one time a leading online poker portal offering extensive poker room reviews and poker strategy articles. As with many other portals of it's kind revenues were generated through advertisements for real money poker offerings. The highly competitive nature of the online gambling industry forced poker pages to stop producing updates late last year. PokerStars has acquired the domain because it contains a large data base that PokerStars will use to attract more customers to it's site. The other two sites are interesting too for their unique points of view. Poker-Babes.com for example was founded by Shirley Rosario in 2003 and is considered to be the first website to provide in depth profiles of the world's most successful professional poker players. Strategy for obscure poker games such as Omaha, Razz and Badugi were also featured in the Poker-Babes web content. Created by Steve Badger, the “Winner’s Guide to Online Poker” the playwinningpoker site debuted in 2000 offering a strategic guide for online poker with tournament analysis, blinds play, poker bankroll management and other good advice for live and online poker players. The acquisition of information portals for PokerStars represents an opportunity for the mega poker room to keep it's finger on the poker pulse while giving the consumer more tools to play a more satisfying and rewarding game.

 

 

 

 

 

 

 

 

 

 

 

 

 

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In parts of the free world gambling has been a mainstay for some country's economies. Gambling has been a big part of Monaco's economy. Places like Las Vegas would not exist if it were not for the billions of dollars the public puts on the line. Online gambling is doing the same thing for some smaller jurisdictions such as Antigua, Costa Rica, and Malta.

Critics of online gambling say that the governments of various countries are addicted to the revenues produced by online gambling with individual states in Australia being told by problem gambling researchers that they are too dependent on gambling revenues and are not doing enough to help identify and assist problem gamblers. Academics Linda Hancock and Michael O'Neil appear to have the support of anti-gambling campaigner Senator Nick Xenophon in their suggestion that individual states and territories have failed to curtail problem gambling, because they rely on the industry for revenue. They have issued a call for a national gambling regulator to take the place of state regulators in order to get a national handle on gambling activities throughout Australia. The report does not specifically mention the online gambling industry but it is suggested that online gambling operators are not welcome either by these critics of the existing system.

The research produced by Hancock and O’Neil shows that the gambling population of Australia lost A$18 billion a year. They concluded that 15 percent of Australians gambled regularly, not including the lottery or scratch cards and it is assumed that online casinos and poker room losses where also excluded. Ten percent of those gamblers, a number considered a bit high comparing it to other surveys were 'problem' gamblers the academics said. Hancock, an associate professor at Deakin University says an estimated 125,000 have serious problems and 165,000 are considered to be at moderate risk claiming that problem gambling is a serious health risk.

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China is a vast and growing nation that is desperate to maintain it's grip on the culture that has existed there for thousands of years. The advent of the internet pervades almost all cultures in countries around the globe with an almost unstoppable force that is bringing freedom and knowledge to anyone that has the technology. China has such a fast changing social environment that it is only normal they should want to exert some form of control over what the public is allowed to do or see on the internet. Gambling in China is almost a religion and it is being kept in check by the authorities with an iron fist. The filtering of internet content is a common practice not only in China but in other countries as well. The Associated Press says that Beijing encourages Internet use for business and education yet it does make sure inappropriate content is blocked. China's chief of the Cabinet's Information Office, Wang Chen, has gone on the offensive with recent remarks like, "We will strengthen the blocking of harmful information from outside China to prevent harmful information from being disseminated in China and withstand online penetration by overseas hostile forces," The government has been constantly stepping up it's efforts to keep unwanted and considered social unaccepted content out the hands of it's netizens. Even Google has announced that they will relocate their operations to Hong Kong because fundamentally Google doesn't agree with Chinese censorship policies. Online gambling is high on the list of banned activities as the Chinese government continues to isolate it's people from what the rest of the world can see and access. Money through online gambling is leaving China which the government needs for it's own economic well being. China's online population, at over 400 million may not sit still for the kind of censorship proposed by the government, time will tell how long the people will tolerate a system that keeps them back from the 21st century.

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The World Cup of soccer will start in a little while and the challenge for the solid gold trophy will certainly see millions of dollars changing hands on gambling sites around the world. We are all keeping a close watch on the rankings and the various methods used to make the comparisons and choices allowing for wise betting. The sorting out of all the information available online and in the papers could be a full time job for serious punters who have the itch to gamble during the month long soccer tournament. The FIFA ranking system is a point system with points being awarded based on the results of FIFA recognised international matches. Under the existing system, rankings are based on a team's performance over the last four years, with more recent results and more significant matches being more heavily weighted to help reflect the current competitive state of a team. Right now Brazil is on top of this ranking system with Spain and Portugal coming in close behind. Other ranking comparison systems are available to the potential bettor for guidance such as Statto which has ratings that tend to go against the norm but can be useful as their other soccer ratings are widely used by punters in Britain, so these ratings do have some merit. ESPN has produced a set of ratings (SPI) that reviews the latest games and predicts some possible possibilities. Even Castrol has individual player ratings that can prove useful for the avid bettor looking at every angle. As the games approach getting all of the predictions and ratings sorted out for their relative value can be a lot fun that could pay off in wise wagers that give the average gambler a chance to win. The World Cup is being watched closely by officials for any tampering in any aspect of the games assuring bets that are placed are legitimate.

 

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Devilfish is certainly a name that everybody remembers once heard it is never forgotten. The company has a track record for doing well in the online gambling industry of late which is amplified by the posted results for the company recently. Professional poker player Dave "Devilfish" Ulliott is pleased that the firm which offers online poker and other gambling sites has been able to reduce it's pre-tax losses. Devilfish Gaming doubled sales in the last two quarters of 2009 to £476,248 up from £237,599 a year earlier. It was reported that the number of registered users on the site more than doubled on the year to 18,500 participants. 5,000 of which are active cash or tournament players representing an increase from 8,000 and 2,400 respectively from the year earlier. Paul Barnes, Chief Executive Officer, of Devilfish Gaming said, “We have continued to operate the business on a very low burn with little or no spend on marketing, whilst we pursue the agreed strategic course of growth via strategic investments and partnerships. The latter includes mergers, acquisitions, and B2B deals.” Devilfish Bingo was recently launched by the company after a deal was inked with Germany's Gauselmann Group. As yet no launch date has been announced for the possible sports betting product roll out. Not to be foolish the company does not take bets from US players but it ready and able to do so should the US betting environment change for the better. “The group is keeping a close eye on current legislative lobbying in the USA in relation to legalising online poker,” a company spokesperson said. “In addition, we are investigating other innovative niche high-yield gaming products where we see an optimal mix of high brand value and low competition,” read a statement from Devilfish Gaming.  

 

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In a world of reality television and Hollywood magic, there are not too many events that a person can count on as the real thing that has integrity. Sports have always been subject to a certain amount of scrutiny but none like what is coming. There is a lot of money riding on the performances of various athletes and competition is strong in all ways to win and make in some cases millions along with the fame competitors look at all the advantages and drawbacks of getting to the top.

 Recently an expose of the corruption in the Cricket leagues in India pointed out how destructive illegal gambling is to the sports. What seems worse though is when a single player shows the world how eve one person cheating makes a sham of fair competition in sports. Millionaire World Snooker champion John Higgins was captured on camera shaking hands on a despicable deal to fix a string of high-profile matches after demanding a £300,000 kickback.

Deplorable and shameful as this one players actions it is not the sport of snooker that is at fault but the greed that some people suffer when they already have it all. Why anyone would ask would the 34 year old Higgins be so brazenly and without ever questioning the legality or morality of cheating for cash. Anyone that has that much disrespect for his own reputation needs to be removed from the scene and has been suspended by officials who are shocked by his downgrade of their reputations. "We will launch an immediate inquiry which will be led by former Chief superintendent David Douglas who I appointed to the board only last week. "It's a very serious matter that we will look into immediately and take firm action, " said Snooker's top official, Barry Hearn.

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Centrebet has established a solid reputation in the online sports betting industry, based on some innovative offerings like Live betting, and a wide range of American and international sporting events to bet on. An Australian company, it was the first bookmaker in the Southern Hemisphere to be granted an online sports betting license. It is listed on the Australian Stock Exchange, and they adhere to the strictest levels of security, confidentiality and fairness. All transactions are monitored digitally by the Northern Territory government in Australia.

Centrebet recently revealed the firm had received "a number" of conditional proposals for acquisition as part of a review of consolidation opportunities. The company said no agreement had been reached and discussions could take several months to conclude. Now The Sunday Times, a UK paper has reported that William Hill, the old UK betting firm ,while not the only negotiations going on with Centrebet, was ready to make an offer of more than what is the company is currently being traded at. The company's executives were said to be in Australia examining Centrebet's financial status and were unavailable for opinions on the situation. It looks as if Centrebet is a prize plum in the acquisitions department with other big time online betting operators also working on offers for Centrebet. Ladbrokes being one of them and the

Austrian online gaming firm Bwin, is thought to be interested along with other options they are considering expansion into the US. An ongoing interest in the online gambling market of Australia is why companies like William Hill want a foothold there. William Hill has moved it operations to offshore locals in order to be able to expand it's online presence as with other betting firms, a company like Centrebet looks like a perfect opportunity to enter the online gambling industry in Australia.  

 

 

 

 

 

 

 

 

 

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