A company that specializes in the online gaming sector, Play LA Inc. operates a network of multi-language websites across the UK and Europe for those looking for the unique sports betting news and odds. The advertising and publishing company also provides gaming tips and advice, tournament information and promotions on various online gambling web sites.

The United Kingdom and European established publishing firm has announced on it’s website that it will partner with online betting company Betfair as an advertizing partner for the Breeders Cup horseracing event 2009 coming up on November the sixth and seventh at the Santa Anita Racetrack near Los Angeles California USA. Betfair has also recently confirmed a partnership with Tracknet Media to offer US pool betting access to Betfair's 2.5 million customers during the race. One of the primary focuses for TrackNet Media is enhanced wagering integrity. TrackNet Media headquartered in Louisville, invests significant resources to monitor the entities that have access to the companies’ racing content and wagering pools. TrackNet Media ensures content offered is being used appropriately and in ways that provide compensation to horsemen and racetracks that produce the content.

The Betfair, Tracknet agreement will be good for next year's Kentucky Derby and Preakness Stakes horseracing events that will generate millions of dollars in new revenue for American wagering pools. Play LA is confident that the Betfair offerings will make both companies more visible and profitable with their joint venture approach. Expecting the search volumes and traffic to increase significantly the company will gain revenue from it’s advertizing spots.

Play LA operating eleven websites in Europe and the UK has also recently hired UK based digital agency Branded3 to manage the search engine optimisation and marketing for three of it’s UK websites, and is looking to improve its search rankings and increase traffic.









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Sports are really hot these days in the online gambling world. Sportsbooks are surging with early bets on the exciting matches coming. The NBA championships and the World Series are the peak of the sports betting season. October’s end and November’s beginning marks the start of the busiest time of the year for both the wagers on sports websites and for punters around the globe. The NFL season which continues, and the MLB world series along with the best basketball has to offer makes the options for the punter enormous.

The Breeders' Cup stirs as gambler’s imagination as those horses usually do. In Europe the local soccer championships are under way, along with the UEFA tournaments. No matter the sport of choice for wagering the largest array of sports betting options are going to be available very soon.

Apparently the NFL season has been a right off for most sports books. Mainly due to really good odds offered by the books. Many gamblers took home sweet sums of cash as the predicable performances by some of the teams this year has caused the sports books major grief.

Sportsbooks are attempting to recover by trying to get bettors to put their money on other sports. The World Series this year is an outstanding battle between two outstanding baseball teams. Wagering on the series is expected to garner three times the attention it got last season. The NBA season is just going fine with many underdogs pulling ahead and giving the punter something to bet on. Horse racing is making gains in interest by more and more average bettors. The ponies still attract a solid group of hard core racing fans. European football is a mainstay of sports books worldwide. To attract the wagerers to other sports, bonuses are being offered and the competition is strong for your dollar. Place your bets wisely there is a lot to choose from.

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Online gambling sites are being stopped by being not allowed to make transactions with their customers. The federal government, continues to seize consumers funds and is using fear as a destructive tactic to get consumers to not play at online casinos. Accounts allegedly connected to online payments from casinos have been seized by officials. The Baltimore City Paper, recently reported that $365,000 in two accounts owned by Atrium Financial Groups were taken under warrant.

The affidavit within the warrant shows that there is a deliberate intent being made by the Federal Government of the USA to disrupt and prevent payment from Internet casinos. Issued by U.S. District Judge, Beth Gesner, this warrant is not sealed and is available to the public.

Bank accounts are being located by undercover agents requesting payouts from online gambling sites. In a sting operation an officer from the Louisiana State Police opened a gambling account with online Golden Casino, then requested a payout. This is how Atrium was detected.

The police from Louisiana total swamped the Golden Casino with many tries to enter the casino and gain an account. Golden Casino has a good reputation for keeping its debts paid and it well established record always within the law. Protective software did not keep the police from slipping in. The officials have seized the accounts of Atrium but allowed deposits to continue and debits refused. This will continue to fuel the fears that some online gamblers in the USA that the issue of online gambling will continue to be debated but in the mean time the customer must remember to beware the banks and payment companies may be a little slow in getting your cash back knowing that once the government has your money it takes just about forever to retrieve it.

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Recently in France the company Unibet lost it's fight in court with Fédération Française de Tennis (FFT), or the French Tennis Federation. The company was ordered to pay a fine of 1.3 million euros, a substantial sum of money.

Unibet is considering it's options and may take the action to the Supreme Court in France or seek another judgement from the European Court of Justice. In a quote obtained by Gaming Intelligence Paul Van den Bulck of McGuire Woods, the legal representative for Unibet said, “We are reviewing the decision. There are a lot of decisions about trade marks and gambling that have to be analysed.” With this ruling by the Court of Appeal legal opinion is now divided with those on the side of the gaming operators and others going with the sporting organizations. In the arguments against Unibet the FFT were successful in maintaining they have a monopoly on the profiting rights of their events. Unibet thought that the existing Code de Sport only covered audio-visual rights.

France's new legislation regarding online gambling will be affected by the decision creating a new right for sport betting. Unibet was also found to have infringed the FFT’s trademark. Unibets lawyer argued it was not the use of a trademark but the just the use of the football club name. Unibet has been successful in defending it's use of the name of the football clubs Juventus and Paris St.Germain.

Unibet which is headquartered in Malta is owned by the Nordic OMX was first established in 1997 and has since grown into the Unibet Group. Together with the Nordic region, Belgium, Netherlands and France constitute their key markets with approximately 18 percent market share in France. Through their website and other platforms including mobile phones and digital TV Unibet offers various products associated with online gambling such as sport odds, live betting, supertoto, various casino-games, poker and bingo. The company's turnover in 2008 was GBP 123.4 million, and claims over 3.1 million customers worldwide. As of January 2009, Unibet has registered customers from more than 150 countries. It is hoped the company will continue it's battle in the courts.



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GTECH is a leading gaming technology and services company. with 6,200 people working in over 50 countries. The firm provides innovative technology, creative content, and responsible service delivery to manage today’s evolving gaming markets. GTECH is a wholly-owned subsidiary of Lottomatica, one of the world’s largest commercial lottery operators. With it's recent introduction of a new division called GTECH G2 the company is bringing together an offering of interactive games and services, from some of the world’s leading gaming companies.

GTECH G2 provides core platform gaming engines, innovative content and flexible support services to operations of all sizes and maturity. GTECH G2 under one brand combines the expertise of GTECH and its extensive lottery knowledge with leaders in the internet gambling industry. GTECH G2 puts together talent and experience to offer flexible and efficient solutions.

GTECH G2 group, which includes Dynamite Idea, Finsoft, Boss Media and St. Miniver in its subsidiaries, has recently launched Casino 4.10, the newest software upgrade and games bundle. Announcing that the recent additions will go online with the likes of Sportingbet and Gaming VC soon in November with seven new games and upgrades to it management system.

Head of casino operations at GTECH Dominic Mansour, said of the launch, “Our acquisitions of Dynamite Idea, Finsoft, Boss Media and St. Miniver have added a group of stand alone games to the existing Boss Media core casino products”.

Casino 4.10 gives the industry improved liquidity as well as promoting a tighter social network and better and larger tournaments bonuses with increased flexibility. Management System upgrades allows for player data to be offered in a single aggregate form giving operators a safe and fast ability to customize the offering to a huge variety of customers. The seven new games are all powered by the software update’s new slot machine and video poker engines, also supporting additional currencies on demand in addition to Dollar, Euro, Pound Sterling transactions, and caters for in excess of twenty languages.



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Watercooler, founded by a team of social networking and community software professionals in Mountain View, California USA, in November 2006, was then considered to be just another application. Now the company is making a play with online gambling concern Betfair. The Australian operations of Betfair are about to put the some faith into the social networking supplier. The social networking application has enrolled 26 million punters in just 2 years in Australia, with the company boasting that it has 40 million worldwide connected sports and TV entertainment fans.

Watercooler's extensive network of online fan communities around sports and TV entertainment spanning the TVLoop.com website with sites including Facebook, MySpace, Yahoo, Google, Bebo, Friendster, and hi5 makes this a comprehensive application second to none. Now the prospect of an online gambling community linked with like minded poker players, sports punters and others will enhance the gaming experience for everyone enjoying the social aspect of the games.

Back in August the company began offering fantasy football on Facebook. Bryan Bennett, Watercooler’s general manager of fantasy sports said back then about 15 million Americans play fantasy football, “and it made sense for us to develop the game further and leverage the Facebook communities,” Bennett added, “From a business perspective, brands want to be more contextual and integrated for users, and this addresses their needs because brands will be front and center.” English football enthusiasts are now utilizing Watercooler applications on Facebook. Watercooler makes it's money from advertising, subscriptions to premium content, including live score tallies and sports related goods.

Betfair is sure to benefit greatly by using this application to expand it's socially connected market. The efforts made by Watercooler thus far have given them a sure footing in the social networking world and they are experienced in providing what the new gambler likes and wants today.



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According to the Independent newspaper, Betfair and William Hill and unconfirmed Bwin are moving for licences in the jurisdiction of India. It's a little like a horse race, the thoughbreds are the post and ready for the gates to open. India is a huge and ready market for online gambling. These two seasoned businesses as well as others are primed for the action. India's growing population of 1.2 billion is also becoming some what wealthier in certain states. The Net has only come so far in rural areas, but is expanding in strides in the richer regions.

The region of India known as the Province of Sikkim will be the first area to offer online gambling licences. The Independent also reported there were thirteen companies competing for the possibility of three licences. It is expected that the granting of these licences in Sikkim will give the holders the ability to offer the services in the whole of India.

It is the law in India that any new initiatives in the country must have a local partner involved. The Independent reported that William Hill is rumoured to have talked with Global Torrent International, from Sikkim. Betfair, is thought to be partnering with Agilisys Managed Services.

Other potential licence holders have been keeping quiet for the most part, and it looks like some are waiting for the chips to fall before jumping in. There is a great deal of uncertainty related to the permits. The questions are many, how will Sikkim roll out it's regulations for the permits, will it permit multi state operations, will the people in Sikkim benefit from the introduction of the licences? These are a few examples of the hurdles that follow the obtaining of the permits. It is a potentially massive market that is going to go to the companies that have hit the ground running.



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The new Chief Technology Officer at Bettorlogic, which publishes a range of feature, preview and in-play editorials with analysis among other attributes, is Steve High. Known in the industry as the architect of some of former employer Betfair’s most innovative and revolutionary features.

Bettorlogic, backed by industry pros Andrew Black and Nigel Payne, has grown in great strides and is in need of a leader for the new team of developers. Starting on another innovative path for Bettorlogic, will be another goal for Mr. High as well as additions to Bettorlogic's current Form Lab bet stimulation and Trader Lab ranges.

 Steve High was one of Betfairs star employees among the first seventy people to join the team there. He is responsible some say for the huge success of Betfair's core platforms. When asked about his new position with Bettorlogic High said, “I’ve had a tremendous time at Betfair over the past seven years and it fills me with immense pride to see how successful some of the products I’ve developed have become.  I’m still absolutely passionate about new betting technologies, so applying what I've learnt now within Bettorlogic is a fantastic new opportunity. Their product range is already top class and together we can do some great things.”

Chief Executive Officer of Bettorlogic, Mike Falconer, said, “The word ‘genius’ is bandied around a bit too much these days, but in Steve’s case it really isn't an over-claim. He's designed and developed some of the most groundbreaking betting products ever seen and his enthusiasm to build more is inspiring. This is a major coup for Bettorlogic.” Bettorlogic is backed by former co-founder of Betfair Andrew Black and Nigel Payne who used to be the CEO of Sportingbet. The company develops unique state-of-the-art betting tools allowing users to analyse form quickly and easily before the event and during an event.


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According to a recent report from Pokernews.com the Australian Productivity Commission recommends legalization of online gaming and repeal of the Interactive Gambling Act. Owned by iBus Media Limited, which is one of the largest poker media companies in the world. PokerNews is very happy with new draft recommendations. PokerNews submitted the 37 page report of stats and recent findings in April of 2009. Two hundred and sixty three other organizations also put forth arguments to the Commission.

This is what appears to be a victory for online poker as the Australian Productivity Commission, released a draft report a few days ago supporting the managed liberalization of online gambling in Australia.

 The Australian Productivity Commission, is the Australian Federal Government's independent advisory body for microeconomic reform. Recommendations by the Productivity Commission are not always heeded or do they result in Government action. The P.C.'s initiatives are considered carefully by the Australian Government.

Chief Consultant for PokerNews Damon Rasheed, confirmed, "delighted with the PC's main draft recommendation, in regards to online gambling, to repeal the Interactive Gambling Act. We agree with the PC's draft findings that risks associated with online gambling are lower than generally supposed and that changing to a system of managed liberalisation will reduce the effects of problem gambling in Australia. We look forward to the final report and urge the Australian Federal Government to consider the recommendations put forward".

Primarily the report points out that if there is regulation and controls introduced in Australia on a national scale that problems associated with gambling would be brought to light and managed properly. The way the company put forth the argument for liberalization for online poker also pointed to the fact that Australia already allows certain forms of online gambling and that it is being unfair to the people in Australia who want to play poker online, regarded by many as a game of skill.

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Absolute Casino.com is a new kid on the online gambling block and this one is just a little different. Advanced Games Lab claims to be "a newly established and unique, community enabled online casino operator", which has developed an innovative business model centred on social groups, networks and communities, all embedded in the gambling experience.

Alderney-based Advanced Games Lab, is a wholly-owned subsidiary of Guernsey firm HC Capital Limited. The Strata engine which powers the unique web site is based on the latest cloud and grid computing technology, allowing scaling on-demand to meet constantly changing business volumes. This proprietary software took a year to develop in house and claims "massively multiplayer" capacity. The software can be modified for a large variety of languages, currencies and regulatory requirements which makes it a flexible fit for social networking.

Advanced Games Lab Limited says it transcends the one-dimensional, single player games out there, adding a social aspect to the games and that adds fun with the ability to connect with friends.

The firm claims,” Our model harnesses the infinite scalability necessary to exploit the real synergies generated by combining the power of social networking such as Facebook, Twitter, LinkedIn, and other national and regional brands with a state-of-the-art online casino experience,"

Absolute Casino.com purports to be the first in the world to offer this kind of gambling maybe this is the future of online gambling, a web gambling site that you and your friends can follow on twitter. Imagine a friendly game of poker with your Facebook friends.



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