Competition Fierce For Tribal Online Casinos

Published Saturday, November 28, 2015 -
Competition Fierce For Tribal Online Casinos

The competition grows larger and stronger every day in the online casino and gambling industry so it is not unusual to see online casinos and poker rooms shut their virtual doors and disappear into cyberspace.  Such is the case of the adventuresome and somewhat controversial Tribal online casino created by the Saskatchewan Canada based First Nations group. The was launched in 2012 with the brimming passion of Bernie Shepherd, CEO of the White Bear First Nation.

The reasons for closing the first tribal online casino are many and complex the Chief said the issue was primarily competition from government and others available in the internet, plus a lack of promotional material funding. Mr. Shepard was reportedly looking for funding to advertize comparing his budget to the British Columbian PlayNow online casino ad campaign. It was reported that the BCLC paid National Hockey League star goalie Roberto Luongo $373,715 over three years to promote PlayNow’s online poker room.

Buying the exposure is easy but providing an alternative to government run monopolies which the White Bear First Nation has tried in vain to do is much harder. There was hope on the horizon for online casinos in Saskatchewan when the provincial government said it would sell its two land based casinos to the Saskatchewan Indian Gaming Authority. This purchase would have given the S I G A the right to build an online casino and further the work done by Bernie Shepherd. That hope was dashed when the politicians became involved. Provincial law prevented the sale of crown assets without public consultation and the deal became a political hot potato so was squashed.

Shepherd was correct in pegging competition for the The NorthernBear Online Casino’s demise. The new tribal gaming organization, the Indigenous Peoples Gaming Confederacy was created last year including members of the Kahnawake Mohawks and the Peguis First Nation next time there will be more push behind the drive for Tribal online gambling.

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