NYX Online Gambling Expands With Betdigital Purchase

Published Wednesday, June 01, 2016 - Online-Casinos.com
NYX Online Gambling Expands With Betdigital Purchase

Online gambling technology company NYX Gaming Group recently announced it has made a deal to acquire rival gaming content provider Betdigital. The Toronto stock exchange listed firm has been on a roll lately with its content deal for its Game360 platform with Eurobet.it that will include digital casino content in the Italian interactive gambling market.

NYX Gaming Group Limited provides one of the world's largest portfolios of leading content and technology to some of most notable gambling operators. The Las Vegas headquartered NYX has agreed to pay a maximum £24.5m for the Betdigital assets. Founded in 2011, Betdigital is a developer of high-quality gaming content for online, mobile, interactive TV and land-based gaming platforms. The firm has developed the GRID and SystemX, cross-platform gaming engine. Betdigital facilitates the integration to multiple platforms and handles all compliance requirements.  

Chief Executive Officer of Betdigital, Heath Samples commented that the company would “help NYX gain maximum returns from their plays for omni-channel expansion.”

Matt Davey, NYX’s CEO also commented saying Betdigital’s “unique flavor of regional expertise and omni-channel content” would allow NYX to “strengthen our reach and underpin the global content strategy of the company.” Davey also said both NYX and its new OpenBet division which has been a Betdigital client since 2013 would benefit from the Betdigital bolt-on.

This last quarter for NYX, was very active with the signing of a dozen new customers including Paddy Power, Marathonbet and Telecinco connecting to NYX’s Open Gaming System. The quarter also saw NYX launch product for licensees including Stanleybet as well as large Italian online betting operators Sisal and SNAI. The NYX goals are being met with strong growth expected as OpenBet is hoping to provide roughly 55% of NYX’s revenue in the future. Founded in 1996 OpenBet is a world class supplier of online and in-venue based sports betting and gaming solutions. OpenBet powers the largest share of the world's online bets with over a billion sports bets in 2014 alone.






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