NetPlay TV Acquired By Betsson Online Gambling

Published Sunday, April 02, 2017 -
NetPlay TV Acquired By Betsson Online Gambling

The interest in expanding for a number of online gambling businesses has never been more acute. The acquisition of assets that combine to make a stronger company is not always that simple but with resolve companies do merge to become more successful and efficient.  

Betsson AB is a Swedish company that offers a number of online gambling products, such as casino, poker, bingo, sports betting and scratch cards through several completely owned Malta located subsidiaries.  Betsson has been growing in recent months by entering the online betting market in Spain recently by acquiring the locally licensed online gaming operator Premier Casino. Ulrik Bengtsson, CEO and President of Betsson AB said at the time, "Spain is one of Europe's largest gaming markets and especially casino is growing fast. Betsson's strategy of building and running locally strong casino brands, for example in the UK and Italy, makes me confident that we will build leading brands also in Spain. This acquisition is in line with Betsson's ambition to increase the share of locally regulated revenue,"

The latest news regarding the company’s growth is the announcement that the deal first announced on 2 February 2017 that sought to purchase the UK interactive gaming operator NetPlay TV has been finalized. Prior to the High Court approval the acquisition offer was approved by NetPlay’s governance board and investors. Now the transaction has passed all conditions of the UK High Court of Justice, allowing for the firm to complete the arrangement.

The £26 million acquisition, will see Betsson take over the NetPlay assets, adding Jackpot247, Supercasino and Vernons to its multi-brand portfolio following the firm’s expanding strategy.

CEO Bengtsson commented on the deal, “With the addition of NetPlay and the continued organic growth, UK is on its way to become one of Betsson’s most important markets. Also, this acquisition is a good example of our strategy to acquire subscale operators where integration with Betsson’s systems and processes can realise synergies”,




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