Mr Green Expands Into Denmark's Online Gambling Market

Published Wednesday, May 03, 2017 -
Mr Green Expands Into Denmark's Online Gambling Market

Based in Denmark, Dansk Underholdning Limited owns and operates bingo and casino games and it is now as of April 26th 2017 part of the Mr Green online betting company. Mr Green has been looking at entering the online gambling market in Denmark and has now taken a big step in that direction with this acquisition that was set out back in February. The company it has taken the reigns of is a mover and shaker multi-branded operator. Dansk Underholdning Limited range of gaming brands includes, and recently acquired

The acquisition completion announcement of Dansk Underholdning coincided with Mr. Green’s financial results for its first quarter of 2017. The results were good for the quarter with revenue coming in at SEK276.1 million representing an increase of 26.4% over the same period last year.

Earnings before interest, tax, depreciation and amortisation rose 13.4% with a margin of 12.4%, compared to 13.8% in last year’s first quarter earnings. Mr Green did note however that earnings per share, before and after dilution for the first quarter, came to SEK0.53, which was down on last year’s results of SEK0.68.

The company Mr Green has acquired has been busy building its reputation with partnership agreements such as the one with NYX its online casino games platform and its partners via the NYX Open Gaming System back in February of 2016.

Terms of the new arrangement with Dansk Underholdning are being kept private, although Mr Green did suggest it expects the deal will be good for earnings per share and operating cash flow this year 2017.

Chief executive officer of Mr Green, Per Norman, said, “This is a part of our strategy of expanding to new geographic markets.” Adding, “Since our focus is to expand in locally regulated markets, an establishment in Denmark is a natural step.”


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