Changes Coming To Google Real Money Gambling Apps

Published Wednesday, July 12, 2017 -
Changes Coming To Google Real Money Gambling Apps

The online gambling world just got a little bigger with the changes in Google’s policy regarding real money gambling apps. Android gambling apps are set to become available through Google Play in the United Kingdom and elsewhere this year sometime. An e-mail sent to operators has outlined an end to the restrictions placed on android users in France Ireland and the U.K. Operators were only able to offer mobile gambling through third party channels or stand alone platforms.

Android holds as much as fifty per cent of the market share of mobile devices in the U.K. The Google Play changes were outlined by UK-based tech company Degree 53 which provides app development services for online gambling operators. Andrew Daniels, Degree53’s managing director said, "This is a huge opportunity for gaming operators to grow their Android app portfolio and user base.” Daniels added, “It’s worth keeping in mind that Android apps need to follow their own specific design and development guidelines, as well as being slightly different to iOS.”

Daniels continued to explain, “Upon submission, developers will be required to provide documentation for the apps, including licences for the countries they’re looking to target. This process will likely be similar to Apple’s, taking slightly longer to approve to make sure everything is done correctly and legally.”

Currently Google Play's terms and conditions still states however, "We don’t allow content or services that facilitate online gambling, including but not limited to, online casinos, sports betting, lotteries, or games of skill that offer prizes of cash or other value."

This move by Google is to shore up its mobile market share in response to growing Apple iOS use which in January of 2017 was reported to have gained another 9.1% of the UK market,  most of which was at the expense of windows based mobile devices.



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