Spiffbet Unveil New Online Betting Platform for Finland
Spiffbet is set to release a new Finland-based sportsbook to coincide with the Euro 2020 tournament; the men’s team are competing for the first time. The new online platform was formed in partnership with SuperNopea, one of Finland’s most popular casino brands. The two brands pairing will hopefully inspire greater competition within the market and attract customers to their platform with the loyal user base SuperNopea already have.
Spiffbet are set to launch their newest online sportsbook for the Finnish gambling market. The release of the platform will coincide with the ongoing European Championships, where Finland have qualified for the first time in their history. ©bestonlinecasinos/Pixabay
The final preparations have been set in motion to launch alongside the European Championships, ensuring an active user base from the release day. Maria Boelius, the head of operations at Spiffbet, confirmed this, stating the importance of a summer release for the company’s benefit. Finland houses several popular online betting platforms such as SuperNopea, Novibet and access to international sportsbooks.
Spiffbet recently announced a business rebrand, completely overhauling the visual end of their website and improving the functionality and user accessibility. The Finnish sportsbook are renowned for their outstanding security measures, raising the bar and outshining their competitors; they helped raise consumer expectations. In addition, their gaming portfolio was renamed Rhino Gaming after sensing an opportunity to provide clarity to their company structure.
While Finland remains one of its top priorities, Spiffbet is working hard to spread its influence on the Swedish online betting market. Having recently hired several financial analysts, and they’re set to clear several licensed bookmakers for the Scandinavian market. In addition, the Swedish Gambling Authority granted them the right to establish several of their existing brands in Northern Europe.
Finland’s interest in competitive sports has surpassed data expectations. Due to the recent success of the men’s international side, the country is now gripped in Euro’s fever. Situated in group B, Finland has an undeniably difficult journey to the knockout stage of the competition, an impressive 1-0 win over Denmark, unfortunately, overshadowed by Christian Eriksen’s near-fatal collapse at the end of the first half.
Finland Gamblers Among Most Responsible in Europe
One of the strangest accolades Finland has acquired throughout the last four years is the ‘world’s happiest country’ award presented by the United Nations department for culture. The Finnish culture is based on community, helping your fellow man, and being honest and responsible for your own actions. This would explain how Finnish gamblers are Europe’s most responsible players.
During European lockdown, over 29,000 citizens signed up for a voluntary opt-out scheme preventing them from overindulging online sportsbooks and casinos. The national gambling authority heavily controls gambling advertising. The Veikkausliiga, Finland’s premier football league, imposed restrictions forbidding clubs from partnering with betting sites to protect their younger audience.
As of 2021, there have been almost zero reported fraud cases among Finland’s top betting sites. So often, consumers are disappointed by a sportsbook for its unethical business practices, where the brand itself doesn’t reciprocate their brand loyalty. Finnish online platforms operate under the watchful eye of the national gambling authority, who have successfully maintained equilibrium and allowed the industry to grow without being anti-competitive.
Finland casinos are also sternly regulated by the government, and each comes equipped with a mandatory age verification system both online and in-person. After lockdown came to a close, casinos saw a major increase in new and old customers, helping restore balance to a once struggling industry section.
Finland Gambling Laws
Finland is an extremely liberal country, and similar to the rest of Scandinavia, they allow all forms of ethical online gambling. International sportsbooks are granted access to the country as long as they follow European safety guidelines. Most of the domestic betting sites are state-controlled and contribute significantly to the countries’ economic stability every year.
While foreign gambling setups are permitted access to Finland, they are strictly monitored and vetted to ensure their safety measures are up to the level of the Finnish market. As a result, unlicensed operators don’t exist in the country due to a thorough network of governmental agencies tackling the problem head-on. The state is devoted to prioritizing user safety over monetary gain, and it shows in the excellent trust-based system they have established.
