PartyPoker Online Gambling To Sponsor Sports Teams in New Jersey

Published Thursday, January 09, 2014 -
PartyPoker Online Gambling To Sponsor Sports Teams in New Jersey

It comes as a big surprise to many in America that their treasured National Football League and National Basketball League now have an online gambling firm as a team sponsor.

The arrangement with Digital Entertainment and its subsidiary PartyPoker will see them as the official gaming partner of the NHL’s New Jersey Devils and NBA’s Philadelphia 76ers plus the Prudential Center, the NHL outfit’s 17,600-capacity home arena. The brand will also receive in-arena advertising and TV spots along with social media and digital assets.

Norbert Teufelberger, CEO of Digital Entertainment said in a statement, "They are two of the most iconic names in American hockey and basketball with huge and loyal fan bases throughout New Jersey and the surrounding metropolitan areas," Teufelberger added, "There is an affinity between playing in online poker tournaments and sports - winning is about having intense focus, stamina and a great competitive spirit."

Scott O’Neil, Chief Executive Officer of the National Basketball Association’s 76ers, the National Hockey League’s Devils and the Prudential Center, said in a recent interview, “This is our flag in the ground that we do things differently,” O’Neil continued, “We’re looking for groundbreaking opportunities with companies willing to take chances.” It was suggested that the deal is worth at least $10 million.

In October 2011, Bwin created a joint venture to enter the online gambling business in the U.S. with Las Vegas-based MGM Resorts International and Boyd Gaming Corp. The two companies own the Borgata Hotel Casino & Spa, New Jersey’s largest casino. Bwin offers online betting in New Jersey under the Borgata and PartyPoker brands.

Bwin has marketing deals with a number of European sports franchises, including Premier League participants Manchester United and Real Madrid. “We’re in really good company,” O’Neil commented, “We have this moment in time that allows a company like ours, which is unique, which frames New Jersey, a pretty incredible opportunity,” he added.

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