Arsenal FC and Bettson Online Gambling Sign Sponsorship Deal

Published Monday, August 29, 2011 -

The online gambling companies that are scoring well are also doing their level best to sponsor winning football teams. A recent deal has been struck between Bettson a leading Swedish online gambling group and English Premier League football Club, Arsenal.
Bettson is licensed by the Malta Lotteries and Gaming Authority and has secured a sponsorship agreement with the Arsenal club for a period of three years.

The Premier League football club has over 200,000 members in good standing and a massive group of followers that spans the globe. The franchise was established back in 1886 and has an estimated value of $1.2 billion making it the third wealthiest in the world. The successful team has won thirteen League championships and ten FA Title cups in its long running history.
Betsson offers a wide range of first-class online gambling products and games in a safe and user-friendly gaming environment. The agreement spells out that Betsson's B2B division, Betsson Business Solutions, will no be Arsenal's official betting partner. The firm will provide at the game betting as well as online capabilities. Betsson launched a new online brand, GunnersGaming, during the Arsenal and Liverpool match recently with great success.

David Bjork,The Managing Director of Betsson Business Solutions, commented on the sponsorship arrangement,  "Betsson chose Arsenal Football Club not only because it is a huge international club with a very large fan base, but also because its tradition of innovation matches perfectly with the GunnersGaming by Betsson concept.  Arsenal is one of the greatest football teams in the world and we're looking forward to enjoying a long and successful partnership together."
Vinai Venkatesham, head of global partnerships for Arsenal, also commented on the penned deal saying Bettson is, "an experienced and trusted brand who will be delivering this innovative new venture." Arsenal, has also signed sponsorship deals with other well know brands such as Carlsberg, Nike, Citroen and Thomas Cook.



Related news

Return to Latest News