Sky Betting & Gaming Partners With SBTech In Germany

Published Thursday, September 07, 2017 -
Sky Betting & Gaming Partners With SBTech In Germany

The expansion of online sports betting services has been a priority for the British based gambling firm Sky Betting & Gaming for some time now. Headquartered in Luxembourg the private equity firm CVC Capital Partners bought 80% of the shares of Sky Betting & Gaming in March of 2015. In April of 2016, CVC Capital Partners acquired German betting operator Tipico.

Sky Betting & Gaming has headquarters in Leeds, West Yorkshire and offices in Sheffield, London, Guernsey, Rome and Germany. Sky Betting & Gaming consists of five core brands and online betting odds comparison site Oddschecker. Sky Betting & Gaming launched sports betting products in November of 2016 in Germany and Italy for the first time outside of the UK which included a mobile application.

Now the company has gone further with partner SBTech to supply a full sports book platform in Germany. SBTech is an award-winning sports betting solutions provider with a full range of management services to over 50 partners worldwide. The partnership between these two companies will benefit both entities with the SBTech platform with pricing, trading and risk management services all included. The arrangement also involves CRM, payments, reporting and automated tools for bonuses.

SBTech’s comprehensive platform features will also provide sports betting consumers with flexible payment methods, enhanced accumulators and price adjustments.

Managing director of Sky Bet Deutschland, Jochen Weiner, commented on the deal,  "Our growth strategy is focused on agility and technological innovation and as such, SBTech was a natural choice as our sportsbook and platform provider.”

Chief Executive Officer of SBTech, Richard Carter, commented, "The deal with Sky Bet consolidates our position as the market-leading provider of sportsbook and platform solutions for premium operators worldwide. I’m particularly looking forward to overseeing close collaboration between our teams. Innovation is at the core of both of our organisations, and together we can push the boundaries of the sports betting industry, providing new products to customers in a wide range of territories.”


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