Online Lotteries Breaking New Ground

Published Thursday, April 03, 2014 -
Online Lotteries Breaking New Ground

When it comes to gambling many people don’t mind taking a chance once in a while and purchasing a lottery ticket for few dollars pounds or euro. Take the case of the recent win in Ontario Canada when woman who had never bought a lottery ticket before became the winner of $48 Million Canadian dollars. So the only thing to do really is buy a ticket when it comes to gambling that way it is pure good fortune.

The availability of lottery tickets online is becoming more popular and has the lottery industry booming. It was revealed in an article recently the full-service lottery vendor Pollard Banknote and lottery games developer NeoGames have formed a partnership to launch a start up online lottery solutions venture for the North American market.

The new firm NeoPollard Interactive will combine the skill and assets of both firms to create a full spectrum internet lottery services product for clients in regulated jurisdictions.

The announcement comes on the heals of news that the two companies won a joint contract to provide interactive Lottery services to the Michigan State Lottery in the USA.

Doug Pollard, Pollard Banknote’s co-chief executive officer commented,  “The strength of NeoPollard Interactive will be our collective ability to leverage all lottery channels—from ‘bricks and mortar’ retail to interactive gaming—in response to how players want to play in our consumer-driven culture,” adding, “With the addition of iLottery, we hope to help lotteries optimise sales and contributions to good causes.”

Chief executive officer of NeoGames, Ilan Rosen, also commented,  “Our research and experience show that an exceptional, jurisdiction-specific iLottery portfolio helps lotteries encourage players of traditional lottery products to develop and expand into multi-channel players in an increasingly complex omni-channel lottery ecosystem.” “Additionally, it reaches new target markets, a challenge currently faced by most lotteries.” “NeoPollard Interactive will offer a comprehensive iLottery solution that will help lotteries create a seamless lottery experience through all available channels.”


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