Bwin Online Gambling Ramping Up Presence in Italy

Published Tuesday, October 07, 2014 -
Bwin Online Gambling Ramping Up Presence in Italy

Visibility is one of the key components for the marketing success of online gambling. Exposure is necessary to attract new clients and keep up loyal client aware of deals and bonuses. Competition is fierce in the areas of sports betting and online gambling in general especially in the Italian online gambling arena.

William Hill and Paddy Power have a foothold in the Italian gambling space and bwin wants a part of the action. TV stations Sky Calcio and Mediaset Premium and radio station Radio Sportiva have signed separate arrangement s with bwin to host betting focused-football content.

Sky Calcio’s Sky Soccer Show which is aired on weekends will be presented by actress Francesca Belussi. Bwin’s  betting odds for any upcoming matches will be presented in detail as well as reviews on any midweek price changes. Bwin has a great following in Italy and a lengthy partnership with Italy’s great football team Juventus.

Well known celebrity Barbara Pedrotti will serve as the host a segment for Bwin on the partnered Mediaset Premium, Serie A live show which will include discussions on match previews, betting updates, and possible line changes. bwin has made a deal with a local radio station Radio Sportiva to present a daily spot called,  “bwin Sports Cafe”.  The content will cover upcoming matches and their corresponding betting odds with equal time devoted to responding to call-in listeners.

Bwin has begun a much more focused move into attracting more customers in Italy’s big online gambling market place. Another World Cup is on its way and bwin wants to be ready for it. Italy Country Manager for Bwin Francesco Gaziano commented on the move  “It is for this reason that we decided to be more present in the football television schedules and with solutions that involve our users and that enable them to stay in constant contact with bwin,”




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