Micrgame SportPesa Partner For Success In Italy

Published Sunday, December 03, 2017 - Online-Casinos.com
Micrgame SportPesa Partner For Success In Italy

Privately held company sports betting platform SportPesa which is headquartered in Nairobi, Kenya has decided to enter the Italian market and prior to the launch has partnered with Italian online gambling company Microgame.

In 1998, Microgame was one of the first in the online sports betting market and subsequently, it became the first Italian service provider in the field and expanded services into Kyrgyzstan, Russia, Georgia, Malta, Austria, and United Kingdom.

Kenya’s, SportPesa is owned and operated by Pevans East Africa, a firm with shareholders from Bulgaria, Kenya, South Sudan and the USA.

The proposed online sportsbook and casino in Italy will be worked on by the Microgame and SportPesa teams with future additions including table games, bingo, internet poker, and virtual games for the Italian online gambling market. Integration of the SportPesa portfolio will be handle together by the Microgames and SportsPesa development experts.

SportPesa manager Luca Magnano commented on the progress of the Italian launch, “We’re delighted to be teaming up with Microgame to create a best-in-class gaming experience for the Italian market; we have quickly developed a strong understanding and working relationship with our new partners and we believe that together we will soon be recognised as industry leaders in Italy,”

Marco Castaldo, chief executive of Microgame, also spoke on the arrangement,  “We are extremely proud to have been chosen outsourcing partner by a successful international group such as SportPesa for its launch in Italy.” Castaldo continued,  “We are confident about the great potential of this project and will deploy all the resources necessary to ensure its success.”

Microgame also recently secured a reseller deal with Microgaming-powered Prima Networks. It appears the right moves are being made by SportPesa in providing a solid foundation for success in the competitive Italian online gambling jurisdiction.




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