Strategy Marketing Betfair Casino's Award Winning Games

Published Thursday, March 03, 2011 -

Marketing a product or service takes a fair bit of experience in an ever changing world of popular trends and new offerings. The advertizing industry plays a crucial role in getting the message out there and then creative firms make it interesting. In a recent survey 32% of respondents when asked what drove them to particular internet site said it was familiarity with the site, company, or brand.
It is not surprising that people who responded in this way were also the most satisfied and were more likely to return to the site. Familiarity was the factor that created both quantity and quality in new customer growth.

Strategy advertizing creates familiarity and Betfair Casino has invested a lot of money into its new television advertizing spots. Channel 4and 5 in the late night early early morning 11pm to 6 am will showcase Betfair Casino products for about a month.
Adam Joseph, Head of U.K. Casino commented, “Betfair Casino is excited to be back on UK terrestrial TV with its latest advert. The campaign, which will also be integrated across other marketing channels, will highlight our award-winning product; as well a unique sign-up bonus which we hope will strengthen our customer acquisition in the UK.”

The Betfair Casino has a huge number of award winning games to offer would be customers. The Albion London agency has done a good job of promoting the quantity and quality of the one hundred and fifty top games. They include a whole range of table games, and slots with impressive large and progressive jackpots.
The promotion for the Betfair Casino also provides a first time customer with a £20 sign-up bonus and no deposit required only for those who have watched the advertisements.
It was reported last year that according to Betfair research, over 35% of all televisions sold in the UK by the end of 2010 are expected to be internet enabled. Spending six figures on an advertizing campaign for television makes perfect business sense.






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