Online Bookies Contributing Millions to Sports Organizations

Published Wednesday, July 04, 2012 -

The world of sports has been associated with gambling since the competitions began centuries ago. Now much to the delight of gamblers everywhere there is online sports betting which has made the process of punting much more instant and satisfying. In the old days punters would gather around a radio or tv to listen or watch the games and cheer on their favourites. Bets were usually placed well in advance at a local bookie and everything was posted on a chalk board. How far we have come, when you look at mobile smart phones and the in-play options available to the average punter.

Online sports books are constantly looking for ways to get their messages out to the general population and advertize their products. To do so they sponsor various teams and events with their logos and slogans.

Asian-facing operators such as SBO Bet, 12Bet and 188Bet have used all the techniques available to get their product into the Premier League clubs. Exposure at this level is paramount in gaining brand recognition even though the exposure may be limited it can go a long way to developing a targeted customer base. Sponsorships from online gambling operators keeps the sports they contribute to vibrant and competitive.

The European Gaming and Betting Association has suggested that in the year 2008 gambling firms spent approximately €65 million sponsoring various sports entities. Of the ten top investors in sports organizations and events in the Europe gambling operations were considered number 8 in 2012. Online gambling operators are moving ahead with even more sponsoring of the European sports industry.

Some of the online firms that have shelled out millions to have their logos on jerseys and banners in the field are companies such as sports book operator Betclic whose deal with Italian football side Juventus cost them $21,400,000. Other examples such as Bwin, and lesser known Spor Toto, which spent an amazing $125 million to sponsor three of the top four football leagues in Turkey, and others indicates just how much money sports books inject into the games and events we all love to watch and punt on.

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