Microgaming Online Casino Software Launches New Android Platform

Published Sunday, November 06, 2011 - Online-Casinos.com

The online gambling industry isn’t just about betting or playing slots or poker its also about the software. Today’s cyber world is a quest for the newest and the best. Old school web sites are frustrating and time consuming for the internet customer. Surfing the various casinos online there are some that stand out and those that do are more fun to be at. Microgaming is the words most noted software provider of games for the web wagers out there.

Most savvy companies are doing more to satisfy the growing trend towards mobile gambling and Microgaming is on top of the new technology. The firm has just announced the launch of a brand new product. Android Air is a new platform compatible with tablets and smart phones that run on the Google Android Network.  There will be eight Microgaming casino experiences in the initial package that is using The Adobe Air application. The package is WiFi updateable and by the end of 2011, there is the expectation a portfolio of 20 more games on the platform.  

The new games on the Microgaming Adobe Air mobile platform are user friendly and easy to access.  Microgaming's acquisition and retention tools, including Player Grouping, Player Communication Manager and Bonus Balance will be accessible via direct link to the server.
Neill Whyte, who is Head of Product Channels for Microgaming, "Mobile has been a key part of Microgaming's strategy for the past few years and we already enjoy a strong market share with our existing suite of products." Whyte also noted  that mobile gaming has been driven largely by the increased availability  of smart phones, especially in developing nations, represents a "huge opportunity for providers". Whyte continued, "We feel our revolutionary new product will have a huge impact on the mobile market and gaming industry as a whole,"  "Microgaming has the strongest portfolio of gaming assets in the industry, which we can leverage to fully exploit the opportunity that the rapid growth in Android based smart phones represents.




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