Terrestrial US Gambling Operators Go Free Play Interactive

Published Sunday, October 07, 2012 - Online-Casinos.com

Investment in online gambling in the USA takes many forms and some aren’t revenue producers at present. There has been no problem with the free to play aspect of online gambling in the USA it’s only when it comes to real money that trouble is revealed.

Brick and mortar casinos want and in some ways need to build a relationship with the interactive world of gambling and are doing so by offering free to play internet gambling. While some casinos have undertaken the task of creating free online gambling web sites on their own others are going about the process by partnering with experienced interactive gambling firms. To build a customer base that is expected to translate into loyal real money online gambling patrons big names in the business are creating online free to play locations.

Basically this is an attempt to hit the ground running when online gambling for real cash becomes legal and regulated in the USA. The jump starting of internet gambling by big time names such as Caesars is obvious with their partnering with noted online gambling firm from the U.K. 888. 888 said back in January the agreement would see its arm, Dragonfish, power a selection of private poker brands of Caesars, once online gaming is permitted under the new regulatory regime. "Utilising 888's state of the art poker platform, the agreement will allow the launch of a real money offering immediately as either Federal or state based regulation is finalized and upon licensing by gaming authorities," 888 stated.

MGM Resorts International and Boyd Gaming also unveiled a plan to partner with online poker company Bwin.party Digital Entertainment. Kelly Shaw, Vice President of system sales and marketing at Aristocrat gaming, the legendary pioneer of slot machine gaming experiences, said, “Data shows that operators who launch a free-play site establish new customer relationships in a new online demographic, which can be translated to a new revenue stream when online gaming is legalised.”

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