Bwin's Technical Team Keeps the Profits Coming

Published Sunday, January 10, 2010 -

In 2008 Bwin recorded gross gaming revenues of over 420 million Euros. That's a massive amount of money and it's going into making more profit for the progressive online gambling operation. Arguably one of the largest firms offering products for the wagering public Bwin uses all the means available to bring it's name to the top of the heap. Just a quick look at the brand names on the shirts of Premier League and European football teams and you get a good idea of which commercial sectors are feeling positive enough to support the high costs of football sponsorship. In the Premiership this year teams such as Tottenham Hotspur and Bolton display online gaming sponsors to name just a few. Bwin, which already sponsors AC Milan and Real Madrid and was thought to be interested in sponsoring Newcastle United in the U.K.

Thomas Kiessling the CTO of Bwin commented on the company's profile and it's future direction. "Our strategy is to be a house of games like poker, sports betting and casino games." "At peak times we have 8000 poker tables open concurrently." The Bwin team of 700 people in IT, says a lot about how technical development is keeping the company at the top of it's game.

"We are a technology company in that we develop our products ourselves. The technology is our differentiator." Kiessling said. His team develops the games, the betting platforms and the transaction engines which supports 65 different payment methods. A tall order for any technical platform where considerable investment is also made into the game experience, but a huge factor for technology investment is the regulated environment in which all online gambling operators must conduct business. Bwin uses a distributed architecture to simplify matters with more effective results. "Italy opened up to online poker last year, so our Italian poker offering has to be only accessible to Italians. The architectural complexity of that is huge. Each region of Germany has different requirements for gaming." Passionately interested in the newest forms of service oriented software Bwin's CTO Thomas Kiessling is making playing online with Bwin an enjoyable and safe experience.

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