Bwin to Screen Primera and Segunda Online

Published Thursday, September 03, 2009 -

Online gambling firm Bwin has managed to secure the internet broadcasting rights for the top two divisions of football in Spain. The Bwin company which is formerly known as betandwin, was founded in 1997 and has been listed on the Stock Exchange since 2000. Based in Gibraltar, they are not so big in the U.K. although the company has huge presence across Europe, especially in countries such as Spain and Germany to the extent where they now claim to have over a million customers worldwide.

Company co-chief executive Manfred Bodner, said of the acquistion, "Bwin has become one of the leading live sports broadcasters,"adding, "Like no other web platform, offers an unprecedented choice of different sports, ranging from football to roller hockey. We are at the leading edge of the market and continue to expand our line-up, as we've done now with the Primera División games."

The company will be showing the Primera and Segunda Divisións of La Liga for the next three years. Bwin has a similar partnership in place with Germany's Bundesliga, adding to the scope of the firm's ambitions in Europe. This is a pan-European company which has an In-Play service offering a range of pre-match and live betting opportunities on football matches and other sporting events from around the world. They're quick when it comes to putting up their odds, responding to a customer query or paying out on a bet. Bwin,has a strong service for Formula 1 racing, tennis and basketball which are all popular sports in Spain.Bwin will will now be showing La Liga games in excess of 30 European countries including Germany and Austria, and for 50 other countries worldwide.

The contract is thought to be worth in the range of $4 million USD per annum, which may include revenue-sharing factors.

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