Mecca Bingo Stays With Virtue Fusion

Published Tuesday, March 03, 2009 -

Rank Group which owns Mecca Bingo, have recently penned a deal with known gaming software provider Virtue Fusion.

Chief Executive Officer for Virtue Fusion Bob McCulloch said in a statement, "We are delighted to have signed Mecca Bingo up for a third term."

Having used Virtue Fusion's bingo software for a number of successful years Rank Group and Mecca Bingo signed a deal for the continued use of the virtuous software.

The Virtue Fusion software is used by other leading bingo operators such as, Ladbrokes, William Hill and Sky Bingo. Most operators like the safe, reliable and easy to use formats.

McCulloch also stated, "This deal represents a classic example of specialization at work. Mecca's proven ability to drive traffic and convert and retain customers working alongside Virtue Fusion's ability to deliver the best in bingo and networked games software solutions."

Rank Group is a long established entertainment company having acquired Mecca Leisure Ltd back in 1990 for approximately $200 million. Now Mecca Bingo is a leading British operator of bingo clubs. The business is headquartered in Maidenhead, England and operates clubs under the Mecca Bingo brand in Great Britain. Mecca Bingo is distributed on-line by Blue Square.
Blue Square is Rank's interactive gaming business, comprising a sports betting operation under the Blue Square brand name and a variety of casino, poker, bingo and games products. In total, Rank employs approximately 7,000 people across more than 140 gaming operations.

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