Bodog Europe Online Gambling Aims to Please

Published Friday, July 24, 2009 -

Born in Dublin, Ireland, Keith McDonnell, who is now Managing Director of Bodog Europe has a degree in Business & Legal Studies from University College, Dublin. Having spent 4 years in the financial services sector, he decided to seek out a career within an industry that held a lot of natural interest for him, sports and gambling. Having spent four successful years at the U.K. Tote, Keith felt it was time to start considering future challenges. When McDonnell, discovered that Bodog was looking for a European licensee to take their brand into the U.K. and Europe he pursued his dream.

Bodog Europe is one of a number of Bodog brand licensees in the world today. The Morris Mohawk Gaming Group has the exclusive rights to the brand in the USA, and Haydock Entertainment is the exclusive brand licensee in Asia. Bodog Europe's brand license is limited to Europe and Canada. The goal is to make the Bodog brand a houshold name with the U.K. and Europe being the focus now. Geo-targeting is one of the latest buzz terms that operators are using to describe a form of demographic marketing. Geo-targeting is all about the experience of the customer ensuring through research that the products offered will suit the participant to a tee. IP address tracking directs the customer to the appropriate brand licencee location, helping the customer find the site that offers exactly what they're looking for. It will inevitably lead to higher conversion rates, improve retention, and ultimately, increase long-term revenue. A satisfied customer is Bodog Europe's ultimate goal.

Starting in the fall of this year, Canadian players will be able to access a Canada-specific product suite from the web site. McDonnell negotiated the Bodog Europe brand license agreement to acquire the rights to the Canadian market earlier this year. The people in Canada are extremely technologically literate, are very sports savvy and love poker. The opening of the Canadian market is expected to bring in large revenues in 2009/2010. Bodog Europe's presence will be felt at upcoming major conferences scheduled for this year with McDonnell speaking at the affiliate conference in Budapest as well as the EiG conference in Copenhagen.

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