AGA Nielsen Survey Reveals Legal Sports Betting Demographics

The latest turn of events in the USA regarding legal online sports betting has the gambling industry looking for the best information for targeting possible betting markets. Companies that use valid up to date market research have a technical advantage over those that fly blind.

The American Gaming Association has recent released the results of a Nielsen Sports survey focused on the habits and demographics of those involved in the sector. Although the results of the newest survey are considered debatable using these probe results can be beneficial to some extent. The results of the Nielsen survey suggest the gambler on sports in the States is younger, smarter and wealthier than before.

The survey says forty four percent of sport gamblers is under the age of thirty five as compared to only thirty one percent of the general population. It appears that baseball has captured the attention of fifty four percent of the thirty five and under demographic outdoing basketball, football and ice hockey.

The National Football League claimed nine percent of the sports betting general population.Financially the average US gambler was more affluent with twenty nine percent saying their household income surpassed one hundred thousand dollars annually which is almost double the national average.

Nielsen was also asked by the AGA to determine how many current gamblers on sports would use a “legal method” of wagering. As many as thirty eight percent reported they would switch to a legal method when made available and thirty three percent said they would “use current method less and legal platform more often,” and just under thirty percent said they would not change their current habits.

AGA’s senior Vice President of public affairs, Sara Slane, said the data indicates that legal wagering “will bring millennial audiences back to sports broadcasts and stadiums,” but only through the adoption of a consumer-friendly focus on “competitive odds, access to all bets and the ability to tap into modern platforms including mobile.”






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Swedish Licence On Kindred Groups Application Agenda

Kindred Group one of the world’s leading online gambling operators with operations in Europe and Australia and it offers products to over 23 million customers. The firm employs as many as 1,400 people and is listed on Nasdaq Stockholm Large Cap. In 2016 Unibet Group became KIndred and moved to a multi brand strategy with more than 13 brands in its portfolio.

Now Kindred Group has officially applied for a licence to operate betting and online gambling services in the Swedish jurisdiction. A successful application will see Kindred able to compete on equal terms in Sweden and strengthen its commitment to Swedish society.

The Kindred Group’s long-term strategy is to operate in locally licenced regulated markets. At the end of the second quarter 2018, 43 per cent of Gross Winnings Revenue was derived from these markets. Subject to the approval of the Swedish  licence application, Sweden will become Kindred’s thirteenth in the market.  

Henrik Tjärnström, CEO of Kindred Group commented on the application, “It is very satisfying that we finally can take this important step towards fair and equal terms within the Swedish market, competing on the same level as other operators. Kindred has always applied great effort to understanding what our customers want, giving them a great experience in a safe and secure environment with the highest responsible gambling standards”,

The CEO continued to add, “What is even more pleasing is that we can extend our commitment to Swedish society through different sponsorships and partnerships. Already in the days following the Parliament’s ruling in June, we have demonstrated our ambition by signing a twelve-year sponsorship deal with the Swedish Elite Football Association. ”

Kindred Groups commitment to safe and fair gambling is one of the online gambling industries strongest. The Group is a founding member of the European Gaming and Betting Association (EGBA) and founding member of ESSA an organization dealing with sports betting integrity.


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Betting on Sports Week 2018 London September 18 to 21

Betting on Sports Week 2018 is expected to attract 2,500 delegates from around the globe. The Olympia in London this September 18th to 21st will welcome senior executives from the betting and gaming industries. Betting on Sports Week is an essential event that brings together six key events all in one location.

Five conference rooms and as many as two hundred professional speakers that will focus on the latest developments in the gambling industry, as well as two exhibition venues that will provide the space for product displays related to gaming betting and esports.

The iconic Millbank Tower and Natural History Museum are the places to be each evening for networking dinners, refreshments and the awards presentations. The percentage of operators of gambling services is high at thirty% while suppliers is at twenty percent. Other attendees include service providers, affiliates and media firms, payment providers, regulators and compliance law firms and sports organizations.

The organizer of this must attend event is the sports betting community SBC EVENTS  which organises some of the largest conferences and events for the world of sports wagering and gaming, providing a platform for content, information sharing, networking and business expansion.

Some of the sponsors for the Betting on Sports conference coming in September and event coming in September are Bet365, SG Digital, Kambi, bit8, Optima, KiRON Interactive, VsoftCo Group, and many others.  

Betting on Sports 2018,is the 3rd edition of this international sports and betting trade conference at the Olympia in London. Some of the top executives that will speak at the event include Matt Scarrott Director of Sports and VIP at BetVictor who has massive knowledge of trading, risk management and sports betting with over twenty five years experience in the business to share. Among the many other top level speakers are Tony Kenny Head of Sponsorship for William Hill, and Jesper Svensson CEO of Betsson Group.













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Italy Bans All Gambling Advertising

The recent decision by the Italian government to prohibit gambling advertising has a few gambling service providers concerned their profit margin will be compromised.The Italian parliament has passed legislation that prohibits all forms of gambling advertising by a 155 for 125 against vote. The result of the bill to ban means no gambling products or services will be advertised on television radio or the web. Included in the ban on betting adverts are sports sponsorships although the national lottery owned and operated by the government  is exempt from the revised new regulations.

The prohibition officially goes into effect on January 1, 2019 but companies that have a current contract that isn’t set to expire until after that date are to be given an extension until June 30 2019.

Italy’s Deputy Prime Minister and head of the Populist 5 Star movement, Luigi Di Maio instigated the legislative change first submitting the advertising ban “Dignity Decree” in June and after the bill was passed he said, “This is the first decree for decades that hasn’t been dictated by lobbies and vested interests. Finally ordinary people have scored a point.”

Di Maio also said, any advertising contract created to promote gambling “between the approval of the Dignity Decree in the Council of Ministers and its publication will not be valid.”

The ban could impact Betway, a Maltese registered gambling company which signed a three-year sponsorship deal with Italy’s Serie A soccer club AS Roma back in July.

Another gambling operator LeoVegas did try to tell Italy’s legislators that the move would only be beneficial for unlicensed offshore gambling operators and LeoVegas also filed a formal complaint with the European Commission concerning the prohibition which received no apparent response.

Google and Facebook have complied with the ruling and have made necessary adjustments to their search platforms with the predicted result being that unlicensed operators now appear at the top of search results.


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SG Universe Launched By Scientific Games With Casino Arizona

The recent launch of the Scientific Games Corporations  SG Universe online product suite with Casino Arizona brings the operator's two properties together utilizing the "Talking Stick" brand.

SG Universe will power Casino Arizona with a desktop site, mobile app and a social casino platform. Casino Arizona is independently owned and operated by the Salt River Pima-Maricopa Indian Community. Players from both of the operator's properties Casino Arizona and Talking Stick Resort can access the site.

Director of public relations at Casino Arizona, Ramon Martinez, commented, "We're thrilled to bring our properties to the next level with Scientific Games. We look forward to providing our patrons with impressive promotional opportunities in the coming months that allow them to engage with some of their favorite content for a chance to win compelling prizes including cruises, trips to Talking Stick Resort and more. Our players will greatly benefit from an extensive online offering, and we're excited to provide SG Digital's top-notch game content through the app's Play4Fun social casino. This deal is a win-win, signaling a bright future for our partnership."

SVP Gaming for SG Digital, Dylan Slaney, also commented, "Casino Arizona is an excellent fit for our SG Universe product suite, and the partnership will be successful all-around. Their Talking Stick brand resonates strongly with their audience, and extending it further using digital channels is an excellent way to enhance recognition and engagement. This is our first install in Arizona, and Casino Arizona reaches a wide and diverse player base, making this a valuable partnership!"

Scientific Games Corporation is the global leader in technology-based gaming systems, table games, table products and instant games. A fully integrated portfolio of technology platforms, systems, content and professional services are all part of the firm’s reputation as a secure provider of interactive products. The app is available on mobile and desktop from Google Play, and the App Store under “Casino AZ/Talking StickResort.


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Sportcast and Ladbrokes Australia Launch Multiverse Betting

The online gambling experience is all about variety and the ability to take advantage of the incredible offerings available.Now well known gambling operator Ladbrokes Australia has teamed up with software provider, Sportcast to penetrate the world of multiples gambling, offering the most tailorable experience available in the online wagering market.For Multi`

This unique offering utilizing the operator’s Multiverse platform allows gamblers to combine any bet, including new Same Game Multi and singles wagers from any sport or racing event, using the same accumulator. The first of its kind platform after adding selections lets bettors switch on or off all combinations of singles and Same Game Multis, with prices updated right away on the betslip. As an example a gambling individual can combine a horse favourite, a basketball win or a players score.

Using the power of Sportcast the Same Game Multis, have initially launched with NRL, AFL, NBA and soccer with additional sports following soon.

Jason Kibsgaard, Ladbrokes Australia’s Chief Marketing Officer, described Multiverse, “We pride ourselves on pushing the boundaries when it comes to offering our customers the best possible product and I am sure all who use it will agree, Multiverse gives the punter a new and exciting way to punt like they’ve never been able to before.

“Partnering with Sportcast creates new opportunities to leverage cutting edge technology and deliver both a fantastic same game multi product and an experience like no other.”

Commercial Director at Sportcast Ryan Coombs, also said,  “We are delighted to partner with Ladbrokes Australia in redefining user experiences within the industry.

“Multiverse demonstrates the flexibility of Sportcast’s technology in offering a unique and seamless betting experience without the limitations punters have had to endure in the past.”

Sportcast’s platform is developed on cutting-edge technology and driven by innovative data science. The system is extending its portfolio further into unique in-play and enhanced customer experiences.



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All India Gaming Federation Creates Skill Gaming Charters

India has been attempting to introduce measures to ensure that online betting is safe and the recent news that the All India Gaming Federation has made a move to regulate the Skill Gaming sector is good news. The Skill Gaming sector includes Poker, Rummy and Fantasy Sports. The new recently launched Skill Games Charters is a step forward in the right direction.

The All India Gaming Federation (AIGF) was created in 2016 in response to the swell in the number of Gaming operators in India as well as the number of consumers of the three Skill Game verticals. The requirement the AIGF revealed was that the sectors need to self-regulate all Games of Skill played online in pay-to-play formats.


These AIGF Skill Games Charters are created with care by experts and relevant stakeholders from the Gaming and legal industries. The structure of the charters will give the Indian Gaming industry protection of player interest and install transparency and integrity to the Indian gaming industry. The AIGF has been committed to handling issues related to the Indian gaming industry and its stakeholders through knowledge papers, conferences, events, discussion and briefings. The Gaming body has submitted a report on ‘Regulating Skill Games and legalizing Gaming in India’ to the Law Commission of India. The body has been a crucial participant in getting International regulators to come to India through the annual events, India Gaming Conclave and the All India Gaming Summit.

The AIGF Skill Games Charters has created basic rules for its members and future members in terms of legality, transparency and disclosure, integrity, security and responsible gaming, breach and consequences. Additionally to the basic principles, the charter also considers specific Skill Gaming sectors such as Fantasy Sports, Online Rummy and Online Poker Games.

The Skill Games Charters also revealed the need for an effective framework for gaming operators. AIGF has partnered with one of India’s top four consulting firms to draft an ‘Audit Assessment Framework’ for Gaming operators.


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Asian Boxing Revitalized By One Championship

“ONE Championship captures the essence of entertainment similar to a show in Las Vegas, but combines it with the sporting excellence of elite martial artists. It also breaks the mold of being a global sports media property that is based in Asia,” ONE Championship chief Chatri Sityodtong stated at press conference in Manila.

ONE Championship has announced a partnership with Nakornloung Promotion to co-promote the world title defense of WBC super flyweight champion Srisaket Sor Rungvisai.  ONE: KINGDOM OF HEROES is set to take place at the Impact Arena in Bangkok,Thailand on October 6.

Thainchai Pisitwuttinan, the leader of Nakornloung Promotion said, “Our work in boxing has always been driven by our passion and love. The best part of it is that we get to give life-turning opportunities to boxers and their families. Each of them has their own stories, but they are all driven by the same dream – to be the world champion,”  “I am glad that our promotion and ONE Championship have coalesced in having a common mission and vision for combat sports athletes around the globe,”

Since 2011, ONE Championship has taken mixed martial arts in Asia farther than ever before broadcasting to over 1.7-billion potential viewers in 136 countries.

ONE Championship is developing local mixed martial arts athletes with the promotion looking for talent in new markets such as Cambodia, Thailand, Malaysia, Brunei, Indonesia, India and Vietnam as well as areas of the Middle East, China and Russia.

However boxing’s popularity in Asia is slowly ebbing due to several factors, including the growing reputation of another form of combat sport like mixed martial arts. ONE Championship has already proven its ability with the promotion of the mixed martial arts and it will focus on boxing. The effort is expected to revitalize the sport in Asia.





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SA Gaming and SoftGamings Agree to Partner

SoftGamings is a Business too business casino platforms provider and gaming systems aggregator. Since 2007 the firm has developed feature-rich turnkey platforms, white label platforms, self-service solutions and bitcoin casino solutions. The platform has an advanced loyalty system, together with gamification and tournaments features and unlimited customisation options. The SoftGamings products portfolio includes more than 40 gaming suppliers with over 3000 games. The company offers live dealer solutions from Evolution Gaming, NetEnt, Ezugi, Authentic Gaming, Lucky Streak etc, slots from NetEnt, Microgaming, BetSoft, Endorphina, Habanero, Booming Games, WorldMatch etc, sports book, hosting, licensing and banking services. Over 100 clients use SoftGamings products and services.

The company has recently announced it will partner with SA Gaming making SA Gaming online casino gaming software available on the SoftGamings platform. SA Gaming is an excellent developer of casino games and will offer a range of live, slot and multiplayer entertainment.

The SA Gaming content collection includes traditional and western Live games, Hot Model slots, Asian-themed slot games and more. Provider’s games are recognised in the internet gaming industry and has received ‘Best Online Casino Solution’ in Asia Gaming Awards 2017. SA Gaming is a noted online gambling platform provider in the Asian market.  

Irina Sazonova, Director of Partnerships at SoftGamings commented on the partnership arrangement, “We are now focused on diversifying our gaming suite with more Asian-driven providers, and SA Gaming is a very good option. Our clients show interest in the content of this kind, so I see a great cooperation potential here.”

SA Gaming’s slots appeal to Asian myths and legends utilizing state of the art technologies like  ‘Dragon 8’ which is based on the Chinese legend about a 80-feet-long dragon who guards big treasure. The legend revealed says conquerors of the dragon will receive unlimited wealth. Another example is the slot ‘Fortune Lion’ which has the central character as an Asian lion symbol.  SA Gaming Live suite focuses on the Asian and European gambling markets.





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Betfair Paddy Power Online Gambling Pioneers Still Growing

The online betting industry is full of giant gambling operators that know how to read the market and adjust their strategy for success. Some of those big operators have grown even larger through acquisitions and mergers.

The Betfair online gambling company operates the world's largest online betting exchange and offers sports betting, fixed odds betting, casino, poker and bingo.  Headquartered in London and Dublin, Betfair has shown remarkable growth over the years since it was created in 2000. mentioned the amazing growth back in 2009 when there was a global financial crisis happening Betfair was doing well. It was noted Betfair’s revenues doubled in the three years before 2009 despite investing heavily in expansion offshore the firm continued to grow market share and build a customer base, without increasing debt.

The online exchange model, which allows consumers to act as either bookie or punter, clearly looks like a better value option than the high street operators offer and since Betfair takes its commission either way it is always pleased with the results.

Betfair over the years has had a fair share of controversies with the September 2011 data theft cover up being serious.Betfair admitted that it had concealed the theft of confidential customer data which included the payment card details of most of its customers, "3.15m account usernames with encrypted security questions", "2.9m usernames with one or more addresses" and "89,744 account usernames with bank account details".

Again the Betfair enterprise survived and business get getting better. The merger with the iconic Irish gambling operator Paddy Power has proven to be another brilliant move by the company. Recently the firm has refused gambling services to Canadians which indicates it wants to remain in regulated markets in North America.


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