Sky to Add UEFA Europa and Conference League Action to Its Roster

Sky Sports to add yet more football to its roster with UEFA Europa League and UEFA Conference League action joining its roster from 2027/28.

Sky Sports Presenter Kelly Cates on Duty at a 2024 Premier League Match

Presenter Kelly Cates could be in demand as Sky prepares to add yet more football to its busy schedule. © Getty Images

Key Facts:

  • UEFA Europa League and UEFA Conference League matches to be broadcast on Sky.
  • The new deal will see 342 European matches added to Sky’s current football offering.
  • Sky’s Premier League viewing hours are up 20 per cent in 2025.
  • Sky Sports’ new TikTok channel lasts just 48 hours.

From the 2027/28 season, British football fans will regularly be able to watch live football every day of the week on Sky Sports. The news comes following the broadcaster’s announcement that it has entered a four-year agreement to exclusively broadcast every match from the UEFA Europa League and UEFA Conference League.

The deal will see 342 European matches added to Sky’s current football offering each season. English clubs have enjoyed significant success across both UEFA competitions, winning three titles in the past three years.

Last season’s most-watched European fixture was the UEFA Europa League final, where Manchester United met and were defeated by Tottenham Hotspur in Bilbao. The UEFA Conference League, the third-tier competition of European club football, was won by Chelsea in 2025.

Sky Boasts Its Strength in Numbers

Jonathan Licht, Chief Sports Officer, Sky, said: “I’m proud that we’re able to bring European football competitions back to Sky customers. The UEFA Europa League and Conference League have delivered some of the most exciting European stories in recent years, with English clubs consistently performing strongly and lifting trophies.”

“This partnership is made possible by the strength of our business model and brand as the home of sport in the UK. Alongside the Premier League, EFL, SPFL, WSL and more, fans will now regularly enjoy domestic or European football every day of the week during the season on Sky Sports.”

Currently, Sky Sports offers its customers a minimum of 215 live Premier League fixtures, over 1,000 matches from the EFL, up to 60 games from the SPFL, 118 fixtures from the Women’s Super League and additional action from the Bundesliga during the football season.

Figures Are on the Up and Up

Sky says 2025 is set to be a strong year for Sky Sports, as expanded football coverage continues to deliver exceptional growth. Premier League viewing hours are up 20%, and the Women’s Super League up 22%.

The broadcaster has enjoyed record-breaking audiences for the Ryder Cup, The Open Championship, The Masters, the ICC Women’s World Cup, the Grand Slam, and the World Grand Prix Darts in 2025. Sky Sports’ most-watched weekend of the year occurred between September 27 and 28. The most popular Sunday ever was April 13.

Sky Sports Halo: Game Ending Home Goal

However, not everything the broadcaster has touched in 2025 has turned to gold. In mid-November, Sky launched Sky Sports Halo, a new TikTok channel it described as an “inclusive, dedicated platform for women to enjoy and explore content from all sports, while amplifying female voices and perspectives.”

Ahead of its debut, Sky said Halo’s aim was “to build a welcoming community for female fans, whether casual or committed, through fun, trend-led, and relatable content.” However, 48 hours after that launch, facing a backlash branding Halo ‘insanely insulting and misogynistic’, Sky Sports pulled the channel.

In a statement posted on social media, the broadcaster said: “Our intention for Halo was to create a space alongside our existing channel for new, young, female fans. We’ve listened. We didn’t get it right. As a result, we’re stopping all activity on this account.”

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