€10m Playson Prize Pool Promotion Revealed
Playson’s new Non-Stops Drops and Races casino promotion has offered a huge €10,000,000 prize pool.
Playson’s new promotion is sure to appeal to casino users © Jonathan Petersson
Key Facts:
- Promotion is set to last for an entire year at casino sites
- Previous Non-Stop Drops and Races 6KK was a big success
- New Non-Stops Drops and Races promotion started on July 1
- The 2025 CashDays X-treme tournament is also on the way
The new casino campaign is set to build on the success of Non-Stop Drops and Races 6KK. Playson got the promotion up and running on July 1, and it continues for a year.
The company said a quarter of a million prizes were handed out in Non-Stop Drops and Races 6KK, with over 500 operators taking part alongside 10 million unique users.
Playson’s new Non-Stops Drops and Races casino promotion is set to be even bigger and it now offers prizes every two and a half minutes.
This is a 60% increase in the prize pool that was up for grabs last year, and there will also be a pair of concurrent promotions running daily to increase the excitement further.
Playson said the new 2025 CashDays X-treme tournament and the Cash Days tournament tool will also play an important part in the promotion of the Non-Stops Drops and Races.
Several Steps Forward
Tamas Kusztos, Playson’s chief commercial officer, explained how the new promotion takes a step forward from previous casino deals from the company.
He said in a statement released by the company: “Playson’s cutting edge promotional mechanics are proven to enhance player retention and drive universal appeal with non-stop action and boundless opportunities to win big.”
“Non-Stop Drops & Races 10KK is primed to go several steps further than its predecessor, delivering more engagement, more retention and more excitement.”
The software developer’s games are available on 3,000 different websites around the world, with plenty of choice found at the best Playson casino sites.
The company, which is one of the biggest in the world of online gambling, has more than 200 partners and has a presence in 26 different jurisdictions.
$2m Short Races Prize Pool
Part of the overall promotion from Playson will be the Short Races aspect, which gets underway on the 9th of the month and runs until the end of the month.
Playson is putting forward a total €2,000,000 prize pool for the Short Races, with lots of chances for casino customers to win.
Non-Stop Drops are set to be powered by the Cash Blast tool, and during the course of the event, they will award random prizes for the whole year of the promotion.
Playson is having a busy year, unveiling Thunder Coins XXL: Hold and Win and King of the Sky: Hit the Bonus among its 2025 releases to date.
The company is also branching into the Brazilian market, having partnered with sports betting and gaming platform provider Cactus Gaming.
