XL Media Buys U.K. Online Gambling Website

Published Sunday, August 17, 2014 - Online-Casinos.com
XL Media Buys U.K. Online Gambling Website

XL Media was founded in 2007 via a merger between a business run by chief executive Ory Weihs and two other founders. Chaired by former ­Ladbrokes CEO Chris Bell, the company grew revenues from £3.8million in 2009 to nearly £16million in 2012, while earnings rose from £1.3million to £7.5million.

XL Media owns and operates 2,000 websites designed to attract traffic and channel potential customers to gaming operators. Revenues are generated once a customer registers with a gambling operator. Customers such as Unibet, Bet365, 888.com and Ladbrokes, makes XL one of the largest suppliers of online gambling traffic in Europe. Last month in July the company reported that it expects to post record levels of revenue for the six months to June 30, 2014. In a trading update, the company spokesperson said that it expects revenue in the first half of 2014 to increase by at least 22% compared to the same period last year. XLMedia said this forecasted increase comes after it continued to experience ‘strong’ levels of growth in its core digital marketing service and new media channels, including mobile and social media.

The firm said the growth is bolstered by its position in the Scandinavian market, as well as high demand from gaming operators in other English and German speaking nations. Proof of its growing stability is revealed with recent acquisition of a Danish website network in the regulated market.

More proof of the firm’s expansion was added recently with the announcement it had completed the acquisition of an unnamed UK sports betting website for $6.7 million (€5 million).  Ory Weihs, CEO of XLMedia said, “Since our IPO in March this year, we have continued to extend our network with complementary additions.

“With our current network focused on casino products, we see good opportunities in the market to buy additional assets in the sports betting arena. In addition, the UK market is a mature, established market where we see growth opportunities going forward.”







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