Online Social Casino Offering By Sky Bet and OpenWager

Published Thursday, January 22, 2015 -
Online Social Casino Offering By Sky Bet and OpenWager

Social gaming is maturing and there are new offerings coming online every day. The monetization of social gaming has been a subject of interest for analysis for online gambling operators for some time now but progress in the field is slow and tedious.

It was recently announced that Sky Betting and Gaming will partner with OpenWager, to launch a new social casino offering. U.K headquartered Sky Betting and Gaming consists of four core brands, Sky Bet, Sky Vegas, Sky Poker and Sky Bingo. CVC Capital Partners a private equity firm with approximately US$46 billion in funds focused on management buyouts purchased a majority stake in Sky for about £800 million last December 2014.

OpenWager is a business to business partner delivering branded casino-style entertainment. Founded in 2013 and headquartered in San Francisco with offices in Bucharest, Romania, and Budapest, Hungary, OpenWager develops, publishes and operates customizable social casino products.

The new social casino service called ‘Sky Hollywood Slots’ will feature a number of original titles and will be available on the iOS, Android and other platforms.

 Bruce Bale, , Sky Bet’s head of social games commented, “Social casino has grown significantly in recent years and presents an exciting space for us to explore, applying the expertise we have from real money gaming, and aligning this with social best practices and unique features not seen in other titles,” Bale continued, “OpenWager is a fantastic partner for us, bringing years of experience in social gaming, and this joint offering perfectly complements our current gaming portfolio and provides a platform to engage with new customers, particularly in Western Europe, the US, Canada, and Asia.”

The Chief Executive Officer of OpenWager,John Cahill, also commented, “Together we are committed to raising the bar on social casino entertainment and staying ahead of the game.” “Sky Hollywood Slots presents an entirely different type of experience for Sky’s existing customers and the new generation of players alike.”



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