U.K. To Curtail Advertizing for Gambling Services

Published Friday, October 07, 2016 - Online-Casinos.com
U.K. To Curtail Advertizing for Gambling Services

The future for the online gambling industry in the United Kingdom looks bright but there are concerns that the social acceptance of the activity is creating addiction problems for youth and vulnerable people. In response to the concerns the new government is planning on banning daytime advertising by licensed gambling service providers operating in the United Kingdom.

A loophole in the advertizing laws regarding the times when gambling operators are allowed to present their products includes presentations during breaks in live sporting events. It was claimed by a source from the Times newspaper that the sports exemption lets online gambling operators to “basically be advertising to children all weekend.”  

Advertizing of gambling products times are restricted to after 9 pm in the U.K. so as to protect the younger demographic from gambling influences. The UK Department for Culture, Media and Sport has planned a launch to review the proliferation of fixed-odds betting terminals. The Daily Mail proposed this examination could also look at the impact of advertising of betting products at certain times.  

The use of social media by online gambling firms has also been identified as a possible reason for examination by the DCMS. Restricting gambling advertising online and off will be a financial concern for UK broadcasters, who have profited well off gambling operators advertising revenue. Researchers recently revealed UK gambling operators spent £118.5m on TV spots in 2015, up from £82m in 2012, and nearing £123m in 2016.

The U.K. is not the only jurisdiction working on the advertizing rules for gambling operators Australia for example in 2013, Australia banned the on-air promotion of live odds during sports broadcasts.  Although not as highly regulated as tobacco advertising and alcohol advertising, in many countries there are strict laws about the way in which gambling services are to be marketed.

The online gambling industry depends on adverts so this may curtail the growth of the industry but knowing the fabric of the operators they will survive.

 

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