Mr Green Mobile Online Casino Garbo Re-Launched

Published Tuesday, June 13, 2017 - Online-Casinos.com
Mr Green Mobile Online Casino Garbo Re-Launched

Today the new focus in the online gambling industry is the attraction of young people and women which has operators developing new offerings with that aim. Nordic European online gambling operator Mr Green & Co (Mr Green) recently announced the re-launch of its online casino sister brand Garbo.com.

Using the well known Greta Garbo image the Swedish American actress has become the focal point of Mr Green’s sister casino site. Garbo.com was part of the acquisition Mr.Green took on in 2014 and it took a while to materialize as Mr.Green’s management reorganized and expanded other properties in its portfolio. The firm’s intent is to launch the newly developed platform for Garbo.com in the Swedish online gambling market.

The task of re-launching the Garbo.com offering has been given to Oskar Mühlbach Mr.Green’s Chief Venture Officer soon to be unveiling its new marketing campaign for the platform.

Mühlbach described the new Garbo.com offering, “Garbo will have a catchy, clever tonality, Garbo will be fun, crisp and at the same time personal. There is a big number of mobile gaming sites on the Swedish market, however, with Garbo’s sometimes provocative profile, I believe there is a position open for us.”

Per Norman CEO of Mr Green has been solidly behind the new development, revealing that Garbo.com will strengthen Mr.Green’s current Scandinavian collection of titles. .

“We believe that Garbo has the potential to become a strong, global brand, just like Mr Green. This is a cost-efficient introduction due to the fact that we can take advantage of Mr Green’s competences, digital knowledge and supplier relations”.

The mobile offering will certainly attract the female punter with its pink colour scheme and unicorn presence. The headquarters and technical development for Mr.Green are based in Stockholm, with operations in Malta. Mr Green has gaming licenses in Malta, UK, Italy, a casino license in Denmark and Sports book license in Ireland. The company is listed on Nasdaq Stockholm’s main market.

 

 

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