Aristocrat Leisure Takes Control Of Plarium Global

Published Saturday, October 21, 2017 -
Aristocrat Leisure Takes Control Of Plarium Global

Privately owned, free-to-play mobile, social and web-based developer Plarium Global Limited was recently acquired by Aristocrat Leisure for $500m (€426m) in cash. Plarium Global is headquartered in Israeli and the company employs as many as 1,200 people with multiple offices throughout Europe, Israel and the US.

Back in August when the announcement was made Chief executive and managing director of Aristocrat, Trevor Croker was noted as saying, “Aristocrat has continued to deliver significant growth and outstanding results in our digital social casino business.” “The acquisition of Plarium allows Aristocrat to expand our addressable market into logical adjacent segments in the fast-growing mobile gaming market. The strategic and financial benefits are compelling for Aristocrat shareholders. Following the acquisition of Product Madness in 2012, Aristocrat’s Digital division experienced exceptional growth and Product Madness is now a top 5 social casino gaming publisher globally.”

“Plarium provides a unique opportunity to continue and accelerate this growth by diversifying into attractive new mobile gaming segments, including strategy, RPG and casual.”

Croker continued to add, “The acquisition of Plarium increases our pro forma Digital revenue contribution from 14% to 22% for the year ended March 31, 2017.”

Now in October as promised Aristocrat Leisure has finalised its acquisition of the social gaming company. Aristocrat has now obtained all necessary regulatory and other approvals, with Mr. Croker, explaining, “This acquisition is truly compelling as it increases our presence in the high-growth mobile gaming market and substantially increases the digital segment’s pro forma earnings contribution to Aristocrat.

“The acquisition reiterates our firm commitment to pursuing high growth adjacencies and increasing our recurring revenue base.

“Importantly, the acquisition is expected to be EPSA accretive in year one and key management personnel have remained in the business.

“We are delighted to have Plarium and its exceptionally talented team join the Aristocrat family; we look forward to continue building our already very successful digital business together, for the benefit of Aristocrat’s shareholders and other stakeholders.”






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