Amaya's BetStars Domains Now Online for Sports Betting

Published Monday, December 21, 2015 -
Amaya's BetStars Domains Now Online for Sports Betting

It is a common practice in the internet betting world to use existing offerings to engage the player in other forms of betting entertainment. A most noteable example of this process is the large Canadian online gambling concern Amaya Gaming which recently launched a sports betting operation in various jurisdictions.
The new outlet for sports wagering players is offered in domains, and and will utilize Android and iOS apps.  The software firm Amelco UK Ltd. located in the UK, will handle the tech aspect of the site. Amelco which was founded in 2006 is up to speed with other noteable clients such as Coral, Mybet, Betfair, and William Hill under the company's software guidance.
Amaya acquired the standalone online sportsbook which was handled by the Rational Group’s domain portfolio management firm Rational Intellectual Holdings. November saw Amaya announce it was delaying the rollout of “significant aspects” of its sportsbook in order to ensure the products promised capability.
Amaya Gaming is moving quickly in very competitive atmosphere in the UK sports betting market. The confidence that the new addition of a sportsbook will be measured by how well the offering goes. Looking at this from the possibility that some of the poker players taking advantage of the huge poker engine Amaya is running will venture onto the sports betting side makes sense this is a good move for the company.
BetStars is starting by offering bets on 25 sports with an eSports product on the side. Amaya says it will expand the range by adding a horseracing option plus the debut of an “innovative new betting product” in hopes of capturing a bigger part of the sports wagering market in the UK.
Amaya will launch an external customer acquisition campaign in H1 in efforts to reach its marketing goals. The marketing team at the BetStars operation are sure to make the online sports book a great success.


Related news

Return to Latest News