Online Betting's Betfair To Sponsor Futbol Club Barcelona

Published Saturday, July 23, 2016 -
Online Betting's Betfair To Sponsor Futbol Club Barcelona

The Primera División, commonly known as La Liga is the home organization for the Barcelona soccer team which has taken the championship title 24 times. A recent announcement that the online betting exchange Betfair has agreed to sponsor Barcelona comes as good news for the team and the online betting firm. Barcelona is the second most valuable sports team in the world, worth $3.56 billion, and the world's second richest football club in terms of revenue, with an annual turnover of €560.8 million.

The arrangement will continue for three seasons, from 2016-17 to 2018-19 and will benefit the company with branding exposure inside Barcelona’s Nou Camp home stadium as well as access to players for the online betting company’s promotional campaigns. Betfair will be one of the club’s official global partners and gain access to a range of promotional advertizing opportunities.

Futbol Club Barcelona was founded in 1889 and is one of the most supported teams in the world, having the largest social media following on the planet among sports teams.

The Barcelona club’s vice-president of marketing and communication, Manel Arroyo, commented on the sponsorship role, “FC Barcelona is delighted to sign a long-term collaboration agreement with Betfair, a prominent leading company in the field of sports betting,” Arroyo continued to say, “We hope our members and all football lovers will enjoy this new global partnership, as well as exclusive promotions and unique sporting experiences.”

The Director General of betting exchange Betfair Paul Gambrill, also commented on the deal struck, “We are delighted to have signed a long-term partnership with Futbol Club Barcelona. Barcelona are consistently competitive at the top level and will help us achieve our ambition of growing the Betfair brand internationally.” Gambrill added,  “We very much look forward to working with the club to offer the incredible fans unique promotions, content and experience.”



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