Sweden's NYX Interactive Software Acquires Cashball Ltd.

Published Wednesday, June 09, 2010 - Online-Casinos.com

Swedish media giant Bonnier Group's subsidiary Bonnier Lottery has sold 100 percent of the shares of the Isle of Man based bingo network operator Cashball Limited to the Swedish online gambling software provider NYX Interactive.
NYX Interactive is a leading, innovative supplier of technology for digitally distributed business activities involving gaming and entertainment. The company has a background in banking and finance which has propelled it's success and progress.
Staffan Lindgren, chief executive officer for  NYX Interactive, said, the move into the operator space would give his business “a unique market position” while allowing Bonnier Lottery to focus “on the parts of the business that are closer to Bonnier’s core values, such as marketing channels, content and brands.” He continued, “Furthermore, we are moving to a new level, where we will be able to deliver customer projects and value added services more rapidly than ever,” Lindgren also said that the NYX Rapid Platform is a truly open system, and will allow the software company and its customers to integrate best of breed gaming products from third party suppliers.
“The next generation of operators cannot afford to be locked into inflexible and proprietary systems with restrictions that prohibit rapid adaptation and increased entertainment value,”  “The Cashball services and the NYX Rapid Platform together create a framework for operators to be proactive against the rapidly changing market and add content that they know their players want." Lindgren concluded.
Cashball Ltd is a new and innovative network operator and provider of gaming services including the delivery of digital gaming operations, with a number of operator clients in Spain, Sweden and the UK.  NYX 's acquisition of Cashball goes hand and hand with the collaborative launch of the Amuso branded trivia gaming network with bingo and side games. The three companies will combine their popular game formats and expertise to create a major force within the UK online gaming industry.

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