Sky Bet Online Sports Betting Launches 'Are You In'

Published Monday, August 04, 2014 -
Sky Bet Online Sports Betting Launches  'Are You In'

Sky Betting and Gaming a British-based gambling company, and a subsidiary of BSkyB, with headquarters in Isleworth, London and in Leeds, West Yorkshire. Sky Betting and Gaming consists of four core brands: Sky Bet, Sky Vegas, Sky Poker and Sky Bingo. Sky Bet's origins lie in BSkyB's acquisition of Sports Internet Group in July 2000. The company was formerly known for the slogan 'It matters more when there's money on it'. In October 2011, a major new Sky Bet advertising campaign introduced the slogan ‘Nothing’s certain, that’s why it’s exciting’ and the concept of ‘What if?’, used by Sky Bet to advertise topical, sports betting special markets. Sky Bet is licensed and regulated by the Alderney Gambling Control Commission.

Now the company has announced the launch of a new marketing campaign. With the slogan ‘Are You In?’ the promotional campaign, which will run on all media platforms, will offer exclusive rewards, offers and access to Sky Sports experts. A Sky Bet statement read, the new marketing effort “marks a shift in strategy” for the service, with the campaign focusing on retaining the customer base and drive up revenues, rather than concentrating  on customer acquisition.

The launch is co-ordinated with the start of the English Football League season and will include a redesigned customer loyalty program called the ‘Sky Bet Club.  A new proposition is concentrating on Sky Bet’s sponsorship of the English Football League called the ‘Sky Bet Transfer Fund’.  Rob Painter Sky Bet’s  marketing director commented on the new campaign, “Upon joining Sky Bet last year it was clear the unique opportunity the brand has to give customers above and beyond what our competitors can,” Painter  continued, “The new strategy and ‘Are you in?’ campaign from mcgarrybowen are part of a new direction for the business and I’m excited about where it can go from here.”






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