Kindred Group Focuses On Responsible Gambling

Published Monday, August 14, 2017 -
Kindred Group Focuses On Responsible Gambling

Responsible gambling is the key to a good time while not enduring any repercussions or harm caused by excessive or compulsive betting. Gambling operator Kindred Group is a participant in the effort to find the best ways of dealing with issues caused by problem gambling. Recently the company commissioned two researchers in the gambling industry professors at Nottingham Trent University, Michael Auer, the director at Neccton, and Mark Griffiths who will utilize anonymous customer information for research in responsible gambling.

The former Unibet Group, now called Kindred will take measures to improve the quality of gaming practices and move towards a more responsible gaming environment. The discussions are now on the front burner for the company which is making an effort to comply with expectations and protect its customers from problem gambling issues.

Kindred Group is attempting to ensure safe and secure customer participation.  Professors Auer and Griffiths have been researching the gambling field for about five years prior to the request by Kindred Group. The experts have been publishing studies that have investigated the methods and various apparatus needed to improve the responsible gaming model. The work they have done has prompted a variety of online gambling operators to review and make necessary changes to their platforms products and services to enable a quick response to developing gambling issues.

Some of those improvements include the time spent playing and fund limits for a single online game, the availability of real time custom feedback to improve a gambler’s habits, along with the offering of expert advice and professional assistance. Online gambling operator Kindred Group consists of 13 brands, among them Unibet, Maria Casino, Stan James, 32Red, iGame and it is on the leading edge for consumer safety and security. The research that Kindred will finance will go a long way for operators and consumers in the new age of wagering.


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