Italy Bans All Gambling Advertising

Published Sunday, August 12, 2018 -
Italy Bans All Gambling Advertising

The recent decision by the Italian government to prohibit gambling advertising has a few gambling service providers concerned their profit margin will be compromised.The Italian parliament has passed legislation that prohibits all forms of gambling advertising by a 155 for 125 against vote. The result of the bill to ban means no gambling products or services will be advertised on television radio or the web. Included in the ban on betting adverts are sports sponsorships although the national lottery owned and operated by the government  is exempt from the revised new regulations.

The prohibition officially goes into effect on January 1, 2019 but companies that have a current contract that isn’t set to expire until after that date are to be given an extension until June 30 2019.

Italy’s Deputy Prime Minister and head of the Populist 5 Star movement, Luigi Di Maio instigated the legislative change first submitting the advertising ban “Dignity Decree” in June and after the bill was passed he said, “This is the first decree for decades that hasn’t been dictated by lobbies and vested interests. Finally ordinary people have scored a point.”

Di Maio also said, any advertising contract created to promote gambling “between the approval of the Dignity Decree in the Council of Ministers and its publication will not be valid.”

The ban could impact Betway, a Maltese registered gambling company which signed a three-year sponsorship deal with Italy’s Serie A soccer club AS Roma back in July.

Another gambling operator LeoVegas did try to tell Italy’s legislators that the move would only be beneficial for unlicensed offshore gambling operators and LeoVegas also filed a formal complaint with the European Commission concerning the prohibition which received no apparent response.

Google and Facebook have complied with the ruling and have made necessary adjustments to their search platforms with the predicted result being that unlicensed operators now appear at the top of search results.


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