Genius Pens NFL Data Deal with TSN+
Premium sports betting data supplier Genius Sports has entered into a promising new partnership with Canadian sports channel The Sports Network (TSN). According to the deal, Genius will furnish TSN’s streaming platform TSN+ with a proprietary data feed for all National Football League (NFL) games. Real-time overlays sent to TSN+ will include graphics and visualizations.
Genius Sports has entered into a new partnership with Canadian sports channel The Sports Network (TSN), in which it will provide the network with a proprietary data feed for all National Football League (NFL) games. ©12019/Pixabay
Precise Data Will Be Augmented Onto TSN+ Live Broadcasts
Good news for Canadian football fans: major sports betting data technology provider Genius Sports has announced that it has stepped into an exclusive partnership with the Canadian sports channel The Sports Network (TSN). Specifically, Genius will furnish TSN’s streaming platform, which is named TSN+, with its proprietary data feed for all upcoming National Football League (NFL) games.
The specifics of the agreement reveal that Genius will provide its real-time overlays to TSN+, which will feature the likes of graphics and visualizations, as well as its Next Gen Stats (NGS) data.
As of April 2021, the sports data business Genius Sports has in fact been acting as the official data partner of the professional football league. This agreement was only expanded to encompass streaming options specifically for US operators as recently as November 2022.
Sports fans can expect the NFL NGS data to be augmented onto the TSN+ live broadcast. What this will mean in actuality is that statistics, such as for example the number of passes completed in a game, as well as rushing, passing and receiving yards, will be displayed on the screen in real-time while the live action plays out. For those not yet aware, TSN is owned by telecommunications and media conglomerate BCE inc – more precisely via its broadcast arm known as Bell Media.
TSN+ Fans Will Now Be Able To Dive Deeper into World of NFL
The expansive deal between sports data technology provider Genius Sports and Canadian sports broadcaster The Sports Network’s TSN+ streaming service is sure to only deepen the viewing experience for Canadian sports fans, especially those passionate about football, with Bell Media Sports vice president Shawn Redmond promising fans a premium experience just in time for this year’s upcoming Super Bowl LVII:
“TSN+ allows fans to go deeper into TSN’s world-leading live sports portfolio with augmented feeds, multi-casts, and additional featured content from our marquee properties, including the NFL. We’re thrilled to partner with Genius Sports to deliver these world-exclusive, data-enhanced augmented broadcasts for the NFL Playoffs and Super Bowl LVII to TSN+ users.”– Shawn Redmond, Vice President, Bell Media Sports, Press Release
Meanwhile, for its part, Genius Sports CEO Mark Locke claimed the business was deeply excited to be furnishing the streaming service with its real-time sports data product, tempting viewers with a deeper slice of the action:
“The NFL Playoffs and Super Bowl are world-renowned and we’re proud to be providing our full suite of broadcast augmentation tools to help bring fans closer to the action, transforming the way every play is experienced on TSN+.”– Mark Locke, Chief Executive Officer, Genius Sports, Press Release
Genius Sports Last Expanded its Partnership with NFL in December 2022
In other surprisingly recent Genius Sports news, the data provider announced in December 2022 that it was continuing to expand its running partnership with the National Football League (NFL), with football fans in the US now earning the ability to view and bet on select games.
Genius will now begin handing over its Watch & Bet service and expanded live video betting products to prominent sports wagering operators in the US. The first operator to take advantage of this new partnership will be Caesars Entertainment. Its many legions of fans and users will soon be able to bet on regular season and post-season NFL games from the comfort of their mobile phones and tablet devices.
Speaking on the matter was Caesars Digital president Eric Hession, who had some particularly glowing things to say about Genius Sports’ Watch & Bet service:
“The addition of live Watch & Bet video streaming brings the best that the NFL has to offer right into the Caesars Sportsbook app. Delivering innovative technology like this remains a key emphasis for us, so being the first US sportsbook to provide customers with in-app NFL live streaming isn’t something we take lightly. We’re thankful to bring an industry-leading new feature to our sports wagering app through our partnership with Genius Sports and the NFL.”– Eric Hession, President, Caesars Digital, Press Release
For Genius Sports’ part, chief executive Mark Locke hyped up the fact that a particularly engaging sports betting experience for fans is well on its way:
“In our expanded agreement with the NFL and Caesars Entertainment, Genius Sports has created a unique solution that combines our exclusive official NFL data with live streaming content to deliver the most compelling sports betting experience available across the US. Accelerated by our long-term NFL partnership, Genius Sports continues to go from strength to strength as our innovative products enable our customers to grow their product offering and increase market share across North America.”
BetMGM and NFL Canada Joined Forces Back in August 2022
In more NFL-related news, BetMGM revealed all the way back in August 2022 that it had secured a deal with National Football League (NFL) in Canada in which it became the league’s official sportsbook partner.
BetMGM chief executive Adam Greenblatt saw the deal as a chance for the sports betting operator to be exposed to many new opportunities in the region:
“Expanding our partnership with the NFL into Canada sets the stage for amazing opportunities as we begin the upcoming football season. We’re already seeing great interest from our Ontario customers and this collaboration truly elevates the BetMGM experience.”
