Online Gambling Firm Revamps Its Offerings

Published Monday, September 09, 2013 -
Online Gambling Firm Revamps Its Offerings

Competition is constant in the online gambling industry and those operators who don’t refresh their product offering can see diminishing returns. The vital innovations needed to keep customers happy are costly but a necessary part of the business.

The online gambling firm digital entertainment has been doing its level best to stay ahead of the pack in its upgrade of programs and offerings. One recent move to engage their audience better involves the new and improved version of its classic PartyPoker online poker brand.

Norbert Teufelberger, Chief Executive Officer of Bwin.Party Digital Entertainment has conceded that his company has not kept up with the trends or improvements as well as he would like. Teufelberger did mention that the integration process from the merger between PartyGaming and Bwin has been taking up the time but now was the moment to move forward on upgrades. The CEO Teufelberger commented that next generation PartyPoker will go live "in two or so weeks", with emphasis placed on casual and entertaining gaming on the new platform.

Some of the new features of the PartyPoker offering will include integration with social networks. Those connected to social network platforms such as Facebook will be informed when friends on their list sign in and they will be able to play with each other in places all over the world.

Jeffrey Haas will take charge of the new PartyPoker platform. The executive was formerly with PokerStars.

Other new Bwin.Party products were announced by CEO Norbert Teufelberger some of which included, the launch of a real money casino and poker brand for Zynga on Facebook as well as the expansion of its social gaming division Win Interactive. PartyBingo is also on the schedule for a revamp and will offer several new features through a simple access lobby and a number of bingo variant games, as well as side-games and slots.

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