Online Gambling Affiliates Warned By Paddy Power Betfair

Published Sunday, September 17, 2017 -
Online Gambling Affiliates Warned By Paddy Power Betfair

Once bitten twice shy is an old saying that describes the situation when an online gambling operators and customers are shaken by unscrupulous affiliate marketers. The loss of consumer loyalty is a big issue for gambling services providers that do all they can to attract and keep punters coming to their domains.

The Advertising Standards Agency (ASA) in the United Kingdom recently called on Ladbrokes, 888, SkyBet, and Casumo to reign in a rogue affiliate that used the companies names to scam people into believing  gambling could provide an escape from their personal issues.

In response to the ASA’s move Paddy Power Betfair has launched details of its new ‘1 Strike Policy’ for affiliates. The Gambling Portal Webmasters Association (GPWA), received an e-mail stating the operator will suspend any affiliate found to be operating against the firm’s internal regulations. Paddy Power Betfair continued to add, “We take the Gambling Commission Guidelines very seriously and want to ensure that all our affiliates are behaving in a responsible manner.

“With recent announcements in the sector it is imperative that we hold ourselves and our partners to the highest standards and ensure that we are not conducting marketing practices that are prohibited by The Gambling Commission, the ASA or other regulatory bodies.”

Staying compliant is the main objective for all online gambling operators because there is a lot at stake for those who lose the confidence and loyalty of their customers. The conditions applied by the Paddy Power Betfair directive ‘1 Strike Policy’ include things such as any sign-up offers must include the words: ‘New Customer Offer, T&C’s Apply 18+’, while any promotions on social media must also have the 18+ bio.

Also the operator said when conducting paid social advertising, it should be paid ads for the affiliate site and it be made obvious it is the affiliate site advertised.   




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