Betfred’s UK Casino Adds Play’n GO Casino Games
Betfred’s UK casino is adding Play’n GO games after the two companies agreed a new partnership deal.
Betfred’s casino is set to feature Play’n GO games. © Ralphs_Fotos, Pixabay
Key Facts:
- UK-based Betfred is primarily known as a sports betting site
- The Betfred casino arm is also one of the biggest in the UK
- Play’n GO is one of the world’s top casino game studios
- Fire Joker is among the top Play’n GO games coming to Betfred as a result of the deal
Sports betting brand Betfred, which was founded in the north of England, is continuing to expand its casino offering to attract more players.
The company has now done a deal with Play’n GO, one of the world’s best-known makers of casino games, to add its games to the Betfred casino library in the UK.
Boat Bonanza and Fire Joker are among the hit Play’n GO games that will be coming to the Betfred UK casino site as a result.
Swedish studio Play’n GO recently rolled out a pair of new slots mechanics, Blitzways and Cashback, as it aims to take casino games into a new era.
Betfred’s UK casino players will now have front-row seats for the latest developments.
Best RTP Experience
According to the Betfred head of eGaming, Andy Horne, the value for money provided by Play’n GO games is one of the reasons the site wanted to sign it up as a casino provider.
He said: “Play’n GO has long been in our sights, and we are delighted to now be able to include their games within our portfolio.”
Horne added that Betfred believes new players could sign up as a result of the fresh deal.
In a statement, he added: “We have no doubt that the addition of Play’n GO slots to Betfred Games will go down well with our existing customers, as well as other players out there looking for that best RTP experience.”
Betfred has strong ties to the sport of rugby league, with the British betting brand the title sponsor of both the Super League and Challenge Cup competitions.
Unmatched Pedigree
For casino giant Play’n GO, the history of Betfred was why the company was thrilled to secure a new partnership agreement.
Play’n GO’s head of regional sales in the UK, Anna Mackney, said: “Betfred has an unmatched pedigree in the UK, and I’m delighted to be launching our games with them today.
“As one of the premier regulated markets in the world Play’n GO focuses hugely on the UK, and I’m confident that Betfred’s players will love our portfolio of games.”
Neither Betfred or Play’n GO has confirmed the length of the agreement between the two companies, but Mackney is hoping for a long-term commitment.
She added in a statement: “I look forward to many years of working alongside the standout Betfred team.”
Play’n GO recently released Fire Joker 100, a 3×3 video slot that became the latest entry in its world-famous series of Fire Joker slot games.
