EveryMatrix Welcomes BetTOM With Turnkey Launch
EveryMatrix and BetTOM are celebrating after teaming up to secure a turnkey agreement over the latter’s launch as a new UK bookmaker and casino site.
Key Facts:
- BetTOM is led by the experienced industry figure Paul Colley
- He is well known for his long spell working for Goodwin Racing
- Move comes after EveryMatrix opened a new London office
- BetTOM has a focus on personalised marketing activation
BetTOM and EveryMatrix have agreed on a multi-year deal for new partnership, with the bookmaker stating it will focus on personalised marketing activation.
The site is being led by the experienced industry figure of Paul Colley, who many people within the sector will know for his long spell with Goodwin Racing.
BetTOM’s chief executive Colley explained in a statement why the company opted to pair up with EveryMatrix to follow up on its UK launch earlier in the year.
Colley said: “As we prepare to roll out big plans in the UK, partnering with an industry-leading, tier-1 technology partner like EveryMatrix was essential.”
EveryMatrix currently employs around 1,400 people across 15 different countries, and the company serves more than 300+ clients worldwide.
Significant Strides
Colley went on to note the progress EveryMatrix has made over the past few years.
He added in a statement: “EveryMatrix has made significant strides in the UK market, and we’ve been impressed by the transformative capabilities of their turnkey products and dynamic horse racing product.”
“We’re confident their technology will play a key role in helping us grow into a recognised betting brand in the UK.”
BetTOM faces a lot of competition, with the UK already having countless options for online casino sites and bookmakers.
The site was awarded a licence from the UK Gambling Commission in February of this year, then made its official debut a few months later.
An Important Addition
EveryMatrix, which is a member of the World Lottery Association (WLA) and European Lotteries Association, also became the first iGaming supplier to receive WLA Safer Gambling Certification back in September 2023.
Ebbe Groes, the chief executive and co-founder of EveryMatrix, hailed the link with BetTOM as another major step after acquiring FSB Technology and launching its racing solution.
Groes said: “We’re proud to welcome BetTOM to the EveryMatrix platform and look forward to playing a pivotal role in their growth journey.
“Paul and the team have overseen one of the most impressive launches of a new brand on our platform and BetTOM has, within just a month, become an important addition to the EveryMatrix family.”
EveryMatrix works with a wide array of gambling companies including casinos, sports betting sites, and affiliate software solutions.
