5 US Online Casinos Backed by Brands Investing in Women

by Kevin Lentz, 11 March 2026

International Women’s Day is about leadership and opportunity. Behind several major US online casinos are companies investing in women’s advancement through mentorship, board representation and community support. Here are five platforms backed by brands taking visible steps forward as we approach International Women’s Day 2026.

Many online casinos celebrate International Women’s Day © EyestetixStudio, Pixabay

BetMGM

All online casinos in the US operate in a highly competitive and regulated environment, but few are backed by as much well-documented corporate investment in gender equity as BetMGM.

BetMGM is jointly owned by two gambling powerhouses, MGM Resorts International and Entain. Entain is a long-time supporter of Women’s Day initiatives, including its Girls Who Code program, as well as maintaining strong female board representation.

BetMGM’s Professional Women Employee Network Group sponsors events like its Career Leadership Summit, which helps aspiring female leaders come together and share information and broaden future career pathways across all of its properties.

On the product side, BetMGM delivers one of the best online mobile experiences available. They offer a deep live-dealer portfolio and an omnichannel experience that lets you earn and spend reward points online or at any of their land-based properties across the country.

Hollywood Casino Online

Parent company Penn Entertainment has taken strong, measurable steps to strengthen women’s workplace inclusion.

Women represent 47% of Penn’s workforce. Its Penn Women initiative supports mentorship and leadership development, and recent projects like LEAP internships and its Emerging Leadership management programs have reported majority female participation in recent years.

Penn has also invested significantly in women-focused charities and is a proud sponsor of Global Gaming Women, which aims to support professional growth across the global industry.

Their Hollywood Casino Online operates in West Virginia, New Jersey, Pennsylvania and Michigan. It has almost a thousand slot titles to choose from, and a unique “Casino Floor Lobby” that lets you easily find the same slot games you might play at your favourite brick-and-mortar casino on the app.

They also feature live dealer gaming from the floor of some of their most popular land-based resorts, like roulette streamed from their Greektown property in Detroit.

DraftKings

DraftKings transformed its International Women’s Day approach from a social media shout-out to a company-wide holiday focused on giving employees time off to engage with local community initiatives around the event.

The core of their equity focus is around the DK Women Business Resource Group, which like other programs we have looked at focuses on building out a networking and mentorship ecosystem for women leaders across the company.

The company has thousands of slot titles and some of the best promo offers in the industry, but don’t overlook its Responsible Gaming program, built to help people stay within their budget and in control, with tools like My Stat Sheet and My Budget Builder.

Hard Rock Online Casino

Hard Rock International will celebrate International Women’s Month with its Women Empower series and a six-figure donation to Women in Music. They hope to sponsor as many as 1,000 live music events across their properties to highlight women’s role in music and culture.

They’ve also teamed up with Coca-Cola to present specialty drinks and menu items during the month at their many Hard Rock Cafes and brick-and-mortar casinos.

On top of these live events, they’ve also announced a documentary contest and custom-designed merchandise, all tied to the brand’s iconic roots in the entertainment industry to help raise both cash and awareness. That focus will extend to its Hard Rock Online Casinos in New Jersey and Michigan as well.

Those online casinos are known for showcasing Hard Rock’s strong brand identity, as well as its fiercely loyal customer base, tied to its Unity point system, which can be used not only online but also to score concert tickets, hotel nights, or even free meals across the entire Hard Rock ecosystem.

FanDuel Casino

Leadership sets the tone, and what better way to show that women matter in iGaming than to have a woman CEO? Amy Howe is one of just a handful of women around the world leading a major iGaming operation.

During her tenure, FanDuel has not only expanded its offerings of women’s sports but also increased its engagement with women sports bettors. Themed promotions are nice, but a woman at the top signifies it’s not just International Women’s Month when these issues are at the forefront but 365 days a year.

FanDuel’s actual app has a clean, well-thought-out design and a very helpful, intuitive search function. Which is important when you’ve got several thousand slot titles to look through. They also have a very in-depth live dealer offering.

Progress Beyond Promotion

International Women’s Day at online casinos has come a long way from temporary bonus offers and pink-and-flower-themed ad campaigns. Today, these casinos are focused on ensuring that women’s role in their success is celebrated, and that their path forward is delineated and accessible.

Behind each of these five platforms, a parent company puts its own stamp on how it wants to mark this day. Some choose philanthropy, others commemorate the entire month. Others focus on creating the tools needed to empower their female leadership; in at least one case, that has led to a woman becoming a CEO. All of them, though, contribute to making sure women are visible and valued in their work.