Fanatics is the Primary Sponsor for JJ Yeley’s Car for Two Races
Popular NASCAR driver JJ Yeley will be steering a newly painted race car next season. That’s because his racing team has inked a sponsorship with Fanatics.
Fanatics and NASCAR driver JJ Yeley agreed on a sponsorship deal.
Key Facts:
- Fanatics will plaster its brand on the No. 15 car driven by JJ Yeley in the upcoming NASCAR season
- Yeley’s race team will feature Fanatics branding at the Ally 400 and Cup Series Championship events
- Yeley previously captured titles in sprint, midget, and Silver Crown in the same season
Veteran NASCAR driver JJ Yeley has secured a sponsorship deal that will place Fanatics branding prominently on his No. 15 car for two high-profile Cup Series events: the Ally 400 at Nashville Superspeedway on June 23 and the Cup Series Championship at Phoenix Raceway on November 3.
This partnership signifies a strategic entry for Fanatics into motorsports sponsorship, leveraging NASCAR’s widespread audience appeal to enhance its visibility in the competitive online gaming sector.
“The partnership with New York Racing Team is an inflexion point for us as we continue to build the fastest growing sportsbook in America” said Selena Kalvaria, Betting and Gaming Chief Marketing Officer for Fanatics brands. “We’re committed to developing exclusive NASCAR content and delivering elevated experiences to our customers.”
JJ Yeley, a seasoned competitor in stock car racing, first emerged on the motorsports scene as a prodigious talent in open-wheel racing. Notably, Yeley clinched the 2003 USAC Triple Crown, dominating sprint, midget, and Silver Crown series in the same year, a feat achieved by very few drivers.
Transitioning to NASCAR, Yeley has accumulated over 350 Cup Series starts, representing teams such as Joe Gibbs Racing and Rick Ware Racing. Known for his consistency and extensive experience, Yeley remains a respected figure within the NASCAR paddock.
Spotlight on Nashville Superspeedway
Nashville Superspeedway, a key venue in NASCAR’s schedule, is located just southeast of Music City in Lebanon, Tennessee. Opened in 2001, the 1.33-mile concrete oval quickly gained attention for its distinctive track surface, providing unique handling challenges for teams.
After a decade-long hiatus, NASCAR returned to Nashville in 2021, revitalizing interest among racing enthusiasts and offering drivers a demanding course that tests their precision and endurance.
Championship Drama at Phoenix Raceway
Set against Arizona’s desert backdrop, Phoenix Raceway has earned a prominent role as the host venue for NASCAR’s Championship Weekend.
Opened in 1964, the one-mile oval track underwent significant renovations in recent years, enhancing its fan experience with modern amenities and reconfiguring its layout to amplify competitive racing.
Phoenix Raceway features a challenging dogleg turn and variable banking, creating compelling race dynamics. It is a fitting battleground for NASCAR’s season finale and the crowning of need-for-speed champions.
Fanatics aims to capitalize on NASCAR’s passionate fanbase with this sponsorship arrangement, while Yeley will strive for standout performances in these marquee events.
