Betsafe Online Gambling Partners with Manchester City

Published Sunday, October 18, 2015 -
Betsafe Online Gambling Partners with Manchester City

Online gambling has been around for some time now and legal sports betting is huge in most European jurisdictions. Betting on sports in America is illegal except in a few states although with fantasy sports activity that situation has changed.

Advertizing for online sports betting is controlled by the various regulatory bodies that restrict the frequency and the content presented by online gambling operators. Many online betting service providers have signed contracts with football teams in various leagues to promote their products. Recently online gaming company Betsafe entered into a partnership with English Premier League football club Manchester City for both the men’s and women’s teams.

Exposure to the consumer of sports betting products in the UK is important for Betsafe who’s goal is to access other lucrative markets in the world. Betsafe is established mainly in  Scandinavian countries  In 2011 Betsson, one of the largest gaming companies in Europe, took over Betsafe for approximately 60 million euro. Betsafe is available in German, English, Finnish, Lithuanian, Norwegian, Polish and Swedish. The currencies offered are British Pound, Bulgarian Lev, Danish Krone, Euro, Norwegian Krone, Polish Zlozy, Swedish krona and the US dollar.

The partnership will include using the club’s Etihad stadium for advertizing of the Betsafe brand and bonus offers on the Manchester City web location. Betsafe’s global brand manager, Martina Brynielsson, commented,  “With one of the largest fan bases and average attendances in the country, this exciting partnership provides Betsafe with the perfect platform to engage football fans with our unique offering,”

City Football Marketing, oversees the club’s commercial partnerships, and its commercial director, Omar Berrada also had this to say about the arrangement, “Betsafe is one of the most innovative gaming companies in the industry and our shared commitment to ensuring fans have an exciting match day experience makes them an ideal partner for the club.”



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