Australia To Get Unibet's Online In-Play Wagering

Published Thursday, April 21, 2016 -
Australia To Get Unibet's Online In-Play Wagering

Australia is experiencing a confusing time in regards to the online gambling laws currently under review. The ongoing uncertainty over the legality of such services such as in-play wagers during live sports events is making operators a little nervous about their actions. William Hill, Ladbrokes and Bet365 are some big names in Australia’s online betting industry offering an in-play betting system.

Now Unibet is planning to roll out an in play offering to Australian punters despite the legal uncertainty. Unibet is headquartered in Malta and is owned by Nordic OMX and in 2011 Unibet was awarded one of licenses for the newly re-regulated market in Denmark. The 2001 Interactive Gambling Act (IGA), which Australia currently recognizes states that while bets on live games can be taken at retail outlets or over the phone, operators are prohibited from offering this service using the internet.

Some regulated online gambling operators are utilizing a loophole which uses voice-over-internet protocol technology to operate systems that allow online sports betting fans to place wagers by confirming the bet with an automated phone call.

Peter McGuaran, the Chief Executive Officer of Racing Australia, has called for a blanket ban on in-play sports betting to protect sporting integrity in the jurisdiction. Unibet has become the first online gambling operator to go live with ‘BetUP’, a new in-play sports wagering product from Commologic.Unibet will offer its product live on desktop, mobile and tablet platforms, the new service will be available in six markets where Unibet is current, which includes other jurisdictions such as the UK, Denmark, Estonia, France, Gibraltar, Italy, Malta, and Sweden.

Erik Bäcklund, head of the sportsbook at Unibet, commented, “So far, we are seeing a big interest across markets and have received very positive feedback around engagement and second screen experience. Bäcklund added,  “We evaluate new opportunities and products on a regular basis, with BetUp really standing out from the beginning.”



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