Caesars Online Casino Arm Moving the Firm Forward

Published Sunday, May 08, 2016 -
Caesars Online Casino Arm Moving the Firm Forward

The iconic brand known as Caesars Entertainment began in Reno, Nevada USA more than 75 years ago, and it has grown through development of new resorts, expansions, and acquisitions, and now operates casinos on four continents. The company’s resorts operate primarily under the Caesars®, Harrah’s®, and Horseshoe® brand names. A division Caesars Interactive Entertainment, Inc. was created in 2009 and is based in Montreal, Quebec Canada with additional offices in Las Vegas and Tel Aviv, Israel. It also contains development studios in California, Belarus, and Ukraine. Caesars Interactive Entertainment, Inc. operates as a subsidiary of Caesars Entertainment Corporation.

The firm operates an online, mobile, and social gaming site with a focus on casino games. It engages in the ownership of the World Series of Poker and developing social gaming titles, operating a real money poker game in Nevada and has licensed its brands in regulated gambling jurisdictions in the United Kingdom, France, and Italy.

Caesars Acquisition Company has given credit to its Caesars Interactive Entertainment division for the  ‘strong’ performance stating that the sector is one of the main reasons for a year-on-year leap in net revenue during the first quarter of 2016.

Caesars added in a statement, “The increase in revenue for Caesars Interactive was primarily driven by strong organic growth in the social and mobile games operating unit due to the continued focus on conversion and monetisation.”

Caesars Interactive partners are mostly successful global companies, that includes Apple, Facebook, Microsoft and Yahoo. Slotomania, is Caesars Interactive most successful social game, and it is one of the top ten highest grossing casino type games on the Facebook, iOS and Android social media platforms.

NYX Gaming Group Limited announced last year in September the launch of NYX OGS with Caesars Interactive Entertainment, enabling to launch casino games in both mobile and desktop formats. The partnership covers the licensing of 40 NYX proprietary slot titles, including 38 mobile titles, as well as approved third party content.

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