Swiftstake Online Betting Marketing Appoints John Anderson

Published Saturday, July 09, 2011 - Online-Casinos.com

Based in Luxembourg, Belgium Swiftstake Technologies offers innovative retail marketing and customer selling solutions for the regulated Sports Betting and Lottery markets. SwiftStake’s Bet+ and Lotto+ solutions employ the Odysii technology platform.  Odysii technology is the world’s leading software provider for real-time marketing intelligence and micro-segmentation solutions. The system’s adaptive learning ability enables it to improve these offers to continuously optimize results.

SwiftStake Technologies has announced recently the appointment of John Anderson, to the board of directors  who is the former CEO and current non-executive director of 888 Holdings. 
Anderson is also non-executive chairman of Probability (Gibraltar), chairman of the Interactive Gaming Council (IGC), deputy chairman of the Gibraltar Betting and Gaming Association (GBGA), and non-Executive Chairman of 10 Bet. Swiftstake is expecting to benefit from Anderson’s experience to create a strategic direction for the Swiftstake team.
Anderson commented on the appointment and his reaction, “I was introduced to Swiftstake Technologies earlier this year and immediately saw the impact their solutions would have on the regulated gaming sector…Swiftstake will play a vital role in enabling retail lottery and betting operators to increase same-store sales and improve customer retention which is much needed when considering the growth of alternative digital channels…I was asked to join the board of the company and had no hesitation – this is one of the most exciting entrants to the regulated gaming sector in some time.”

Leigh Nissim, Commercial Director and UK MD of Swiftstake Technologies commented, “John’s appointment to our board is a real endorsement of the approach and strategy we are taking to the regulated gaming sector.”
Swiftstake is primarily focused on new and innovative products that help lottery and online betting operators to expand and  cross-sell to other platforms including mobile  to transform the customer gambling experience by using targeted suggestive selling. With over 400 employees, Odysii and Swiftstake operate in over 25 countries worldwide.




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